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VELOCITY AND DISCOVERY CHANNEL TO AIR 36 HOURS OF LIVE COVERAGE OF THE BARRETT-JACKSON SCOTTSDALE AUCTION IN JANUARY 2015

–Entire, Famed Ron Pratte Collection and Jeff Gordon’s 1999 No.24 Pepsi Chevrolet Highlight the Scottsdale Auction Block–

The 1954 Pontiac Bonneville Special Motorama concept car, one of only two designed by GM styling icon Harley Earl, is just one of 142 cars in the Ron Pratte Collection crossing the block at the 2015 Barrett-Jackson Scottsdale Auction in January.
The 1954 Pontiac Bonneville Special Motorama concept car, one of only two designed by GM styling icon Harley Earl, is just one of 142 cars in the Ron Pratte Collection crossing the block at the 2015 Barrett-Jackson Scottsdale Auction in January.

(Silver Spring, Md.)Velocity and Discovery Channel announced today 36 hours of live, world premiere coverage of the 44th annual BARRETT-JACKSON SCOTTSDALE AUCTION beginning Tuesday, January 13 from 6-8 PM ET/PT on Discovery Channel and continuing through Sunday, January 18 from 2-7 PM ET on Velocity. The networks’ broadcast of the Scottsdale auction kicks off an agreement to air 100 hours of live coverage of BARRETT-JACKSON, The World’s Greatest Collector Car Auctions™, across Discovery Channel and Velocity in 2015.

“January’s Scottsdale auction is the most buzzed about in Barrett-Jackson’s storied history,” said Robert Scanlon, General Manager, Velocity. “We pride ourselves in delivering world-class automotive content and our broadcast of this auction represents the very best of Velocity. There is no more exciting way to start off 2015 than partnering with Discovery Channel to bring audiences inside BARRETT-JACKSON SCOTTSDALE live as it happens.”

For the first time ever, the BARRETT-JACKSON SCOTTSDALE AUCTION will air live internationally on Discovery Channel and Discovery World in Canada, and on Discovery Channel and Discovery Turbo in Latin America throughout the week. In addition, the Spanish language broadcast will be available to U.S. viewers on Discovery en Español on Saturday, January 17 from 8-10 PM ET.

“We’re excited to take Barrett-Jackson to a purely automotive network again,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We’re also thrilled to mark another first in our history by going live to all of North America and Latin America, and broadcasting bilingually to bring the world of collector cars to a whole new audience.”

The highlight of the BARRETT-JACKSON SCOTTSDALE AUCTION will be Ron Pratte’s world-renowned collection of 142 cars, trucks and motorcycles, as well as more than 1,500 pieces of automotive memorabilia. The collection includes the only remaining 1966 Shelby Cobra 427 Super Snake and a striking 1954 Pontiac Bonneville Special Motorama concept car, one of only two designed by GM styling icon Harley Earl. The collection’s very rare 1950 GM Futurliner (one of only 12 ever built) will be auctioned off with 100-percent of the proceeds benefiting the Armed Forces Foundation, a 501(c)3 non-profit dedicated to supporting and advocating for active-duty military personnel, National Guardsmen, Reservists, military families and veterans.

Another highlight of the Scottsdale auction block is NASCAR championship driver Jeff Gordon’s fully restored 1999 No. 24 Pepsi Chevrolet Monte Carlo. The historic stock car was rebuilt to “as new” condition by Ray Evernham, and last used by Gordon and his then crew chief Evernham in their final season competing together. Now on display in the Barrett-Jackson Collection Showroom in Scottsdale after its multi-city unveiling, the car is scheduled to cross the block during the Scottsdale auction with proceeds going to benefit The Jeff Gordon Children’s Foundation.

Other highlights of BARRETT-JACKSON SCOTTSDALE include the 1955 Chevy used in the counterculture-era cult classic film “Two-Lane Blacktop” starring James Taylor and The Beach Boys’ Dennis Wilson, and a 1952 Woodill Wildfire, the first complete fiberglass car ever available and the star of three films: “Johnny Dark” with Tony Curtis; “Written on the Wind” with Rock Hudson; and “Knock on Wood” with Danny Kaye. Viewers can also expect an incredible line-up of customs and Hot Rods, including a 1971 De Tomaso Pantera Ringbrothers Custom created in collaboration with Nike, and Jimmy Shine’s 1934 Ford Custom Pickup, considered by many to be a “turning point” Hot Rod of the 20th century.

BARRETT-JACKSON SCOTTSDALE U.S. Broadcast Schedule (All Times ET):

Tuesday, January 13
6:00 – 8:00 PM on Discovery Channel
8:00 – 11:00 PM on Velocity

Wednesday, January 14
6:00 – 11:00 PM on Velocity

Thursday, January 15
6:00 – 11:00 PM on Velocity

Friday, January 16
4:00 PM – Midnight on Velocity

Saturday, January 17
4:00 – 8:00 PM on Discovery Channel
8:00 PM – Midnight on Velocity
8:00 – 10 PM on Discovery en Español

Sunday, January 18
2:00 – 7:00 PM on Velocity

BARRETT-JACKSON SCOTTSDALE is produced for Velocity and Discovery Channel by Discovery Studios. For Velocity, David Lee and Peter Neal are executive producers and Robert Scanlon is general manager.

About Velocity
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men’s cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 58 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 98 million U.S. homes, can be seen in 225 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications, Inc.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions™, is the leader in collector car auctions and automotive lifestyle events. Barrett-Jackson specializes in providing products and services to classic and collector car owners and automotive enthusiasts around the world. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada; and Reno Tahoe, Nevada. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call 480-421-6694.

CONTACTS:
Andrew Scafetta: 240-662-6063
Andrew_Scafetta@discovery.com – OR –
Laurie Goldberg: 310-975-1631
Laurie_Goldberg@Discovery.com

MORE BEHIND-THE-SCENES LOOKS AT FORD PERFORMANCE

Barrett-Jackson and Ford have been partners for nearly a decade now! Take a look at these short videos, highlighting just two aspects of what makes Ford performance so great:

 

Ford performance driving DNA

Form and functionality come together in the development of Ford performance vehicles, marrying engineering and design to create great looking and fun to drive cars.

 

Ford performance and powertrain

Ford takes on a race-minded mentality for its race cars that it does for its performance cars for its customers. 

EXPERIENCE BARRETT-JACKSON IN VIP STYLE

The view from the Owner's Box at the Barrett-Jackson Scottsdale Auction. The view from the Owner’s Box at the Barrett-Jackson Scottsdale Auction.

Admiring hundreds of the most sought-after, unique and valuable vehicles in the world, being right in the thick of the high-energy auction action, rubbing elbows with celebrities, hanging out with enthusiastic car collectors … there’s nothing quite like attending a Barrett-Jackson auction. With the 44th Annual Barrett-Jackson Scottsdale Auction destined to be a history-making and record-breaking happening, there’s no better time to treat yourself to VIP treatment and attend The World’s Greatest Collector Car Auctions™ in true red-carpet style.

For the first time, Barrett-Jackson and QuintEvents have partnered to create Barrett-Jackson VIP Experiences and bring this world-class lifestyle event to its biggest fans in an epic way. Whether you are planning on capturing the car of your dreams or just soaking in the unforgettable atmosphere found only at Barrett-Jackson, these unique VIP auction packages are truly once-in-a-lifetime experiences.

Three different packages, ranging in price from $4,500 to $15,000 per person, give you access to all nine auction days, a bidder badge (with approved application) to get in on the bidding action, a tour of the auction block and photo opportunity, a VIP Auction Tour, VIP seating in the electrifying Auction Arena, a VIP credential with souvenir lanyard, tickets to the popular Opening Night Gala and the Barrett-Jackson Concert, Barrett-Jackson Bull Riding Challenge Access, private golf cart transportation, and exclusive apparel, which varies depending on which package you choose. Each package—Gold VIP, VIP Luxury Reserve, and Owner’s Box—also offers varying levels of hospitality access, all of which include food and beverage.

For more information or to request Barrett-Jackson VIP Experience packages, visit www.quintevents.com and click on the Barrett-Jackson logo, or call Event Specialist Brian Ruede at 480-206-8444.

NASCAR LEGENDS JEFF GORDON AND RAY EVERNHAM RESTORE ICONIC STOCK CAR FOR CHARITY

 

CAR TO BE FEATURED AT BARRETT-JACKSON SCOTTSDALE ON VELOCITY

Jeff Gordon and Ray Evernham’s 1999 No.24 Pepsi Chevrolet to Benefit Jeff Gordon Children’s Foundation

MOORESVILLE, NC - OCTOBER 28, 2014: Ray Evernham with Jeff Gordon's 1999 No. 24 Pepsi Chevrolet Monte Carlo at Ray Evernham Enterprises in Mooresville, NC (2014 pixelcrisp)

Ray Evernham poses with Jeff Gordon’s 1999 No. 24 Pepsi Chevrolet Monte Carlo at Ray Evernham Enterprises in Mooresville, NC.

LAS VEGAS – Nov. 6, 2014 – Velocity, Barrett-Jackson and Jeff Gordon, Inc. announced this morning during VELOCITY LIVE at the Specialty Equipment Market Association (SEMA) Show in Las Vegas that NASCAR racing legends, Jeff Gordon and Ray Evernham will auction off a 1999 No. 24 Pepsi Chevrolet Monte Carlo used in their final season working together during the Barrett-Jackson Scottsdale auction in 2015. The duo reunited to restore the Busch Series car to its former glory to benefit Jeff Gordon Children’s Foundation, and for a special episode of Evernham’s hit series “AmeriCarna” on Velocity. The car is scheduled to cross the block at the Barrett Jackson Scottsdale auction on January 13 on Velocity.

“The heart of ‘AmeriCarna’ is uncovering long lost 4-wheeled treasures that played a large part in a person’s past,” said Evernham. “The No. 24 car has been an unmistakable artifact of my career, and holds a unique spot in NASCAR history. Reviving the car’s championship glory with my long-time friend, Jeff Gordon, has been a labor of love. We’re proud to revisit its history in an all-new episode of ‘AmeriCarna’ in 2015.”

As the host of Velocity’s AmeriCarna series, Ray Evernham traverses the country in pursuit of telling America’s love affair with cars. Unlike any other automotive-focused series, AmeriCarna sheds light on the profound impact automobiles, of every make and model, have played in American culture.

Among the featured cars crossing the block during the Barrett-Jackson Scottsdale auction is Gordon’s 1999 No. 24 Pepsi Chevrolet Monte Carlo, which won the inaugural Busch Series event at Phoenix International Raceway in 1999. Earlier that year, Gordon/Evernham Motorsports (GEM) was founded to compete in that year’s NASCAR Busch Series season. The team’s Pepsi-sponsored cars ran six races with Gordon as driver and Evernham as crew chief. The last of these six came at Phoenix International Raceway, which was the penultimate race for the driver/crew chief duo, bringing an end to an era in NASCAR competition that was dominated by Gordon and Evernham.

A LOOK BACK AT FORD’S PERFORMANCE HERITAGE


The last retail 2014MY Ford Shelby GT500 convertible auction by Ford Motor Company to benefit the Brain Injury Association of America fetched a whopping $500,000 at the inaugural Hot August Nights Auction presented by Barrett-Jackson in Reno, Nevada, in August 2013.

The last retail 2014MY Ford Shelby GT500 convertible auction by Ford Motor Company to benefit the Brain Injury Association of America fetched a whopping $500,000 at the inaugural Hot August Nights Auction presented by Barrett-Jackson in Reno, Nevada, in August 2013.

Barrett-Jackson and Ford have an impressive shared legacy, and both companies certainly know the importance of performance and quality. Collector cars built by Ford Motor Company have long been part of the Barrett-Jackson “scene.” Some of the most noteworthy Ford vehicles to cross the Barrett-Jackson auction block—many raising millions of dollars to benefit worthy charities—have been the famed 1966 Shelby Super Snake Cobra, the last 2014 Ford Shelby GT500 convertible and the first production 2015 Ford Mustang available to the public.

As a primary sponsor of Barrett-Jackson Collector Car Auctions for a decade, Ford has played a prominent role at events nationwide. From Ride ’N Drives to exciting lap experiences, attendees have enjoyed unforgettable moments in Ford-built vehicles. And it’s no wonder. As this video illustrates, Ford has a legendary performance heritage that spans almost every racing series around the world. Lessons learned on the race track help influence Ford’s lineup of performance vehicles for consumers.

MORE THAN $60 MILLION WORTH OF CARS LINED UP BY BARRETT-JACKSON FOR SOUND OF SPEED “PIT ROAD” FESTIVAL

1969 Yenko Camaro re-creation, driven by Paul Walker in the 2003 film "2 Fast 2 Furious," will be one of the incredible cars on display at Barrett-Jackson's "Pit Road" Festival on November 6. 1969 Yenko Camaro re-creation, driven by Paul Walker in the 2003 film “2 Fast 2 Furious,” will be one of the incredible cars on display at Barrett-Jackson’s “Pit Road” Festival on November 6.

Barrett-Jackson and The Phoenix Symphony have teamed up to celebrate the 50th Anniversary of Phoenix International Raceway in spectacular fashion on November 6. The special event includes a “Pit Road” Street Festival, VIP party, and special concert and world-premiere performance of “The Sound of Speed Overture.” The groundbreaking event is the first partnership of its kind between the automotive and orchestral worlds, and kicks off at 5 p.m. as 3rd Street in downtown Phoenix is transformed into “Pit Road,” where some incredible cars will be on display, including:

1949 Talbot-Lago T26 Franay Grand Sport--another star in the "Pit Road" line-up at "The Sound of Speed" event.

1949 Talbot-Lago T26 Franay Grand Sport–another star in the “Pit Road” line-up at “The Sound of Speed” event.

1953 Corvette NASCAR owned by Bill France
2008 Bugatti Veyron (the most expensive car ever produced and recognized as the fastest street-legal production car in the world)

1995 Volkswagen Jetta from the movie “The Fast and The Furious”
1969 Yenko Camaro re-creation, driven by Paul Walker in the 2003 film “2 Fast 2 Furious”
1970 Plymouth Superbird
1969 Dodge Charger “General Lee” from “The Dukes of Hazzard”
1939 Cadillac LaSalle C-Hawk Custom Hardtop Roadster
2007 Ford Shelby GT500 Super Snake Prudhomme Edition
2013 Ford Fusion NASCAR race car built by Rusty Wallace
1966 Shelby Cobra 427
1968 Chevy Corvette L88 Competition Coupe (James Garner’s AIR team’s)
#88 Dale Earnhardt Jr. NASCAR showcar

1968 Chevy Corvette L88 Competition Coupe, created for James Garner's American International Racing team, another featured "Pit Road" car.

1968 Chevy Corvette L88 Competition Coupe, created for James Garner’s American International Racing team, another featured “Pit Road” car.



#14 Tony Stewart NASCAR showcar
1968 Chevy Corvette L88 Competition Coupe DX-Sunray car
1969 AMC Javelin Trans Am
1962 Ferrari GTO
1965 Shelby Cobra Coupe
1937 Maserati 6CM race car
1955 Maserati 250F
Jaguar D-type
1956 Jaguar XK-140
1957 Ferrari 257 4-cam
1954 Ferrari 250 Europa
1955 Mercedes 300SL Gullwing
1958 Mercedes 300 Roadster
1938 Delahaye 135MS
1949 Talbot-Lago T26 Franay Grand Sport
1927 Isotta 8A-SS LeBaron Sport Phaeton
1932 Cord


Former “Dukes of Hazzard” star Tom Wopat will serve as the event’s MC and guest performer in “The Sound of Speed” multi-media concert, and will be on hand at the VIP pre-concert party to autograph PGA golfer Bubba Watson’s beloved 1969 Dodge Charger, better known as the “General Lee” from “The Dukes of Hazzard” TV series.

Tickets for the “Pit Road” festival are just $10. Tickets to the performance portion of the evening range from $30 to $99 and include complimentary access to the Barrett-Jackson “Pit Road” prior to the concert. All tickets can be purchased by calling The Phoenix Symphony box office at 602-495-1999 or online at www.phoenixsymphony.orgFor more information about “The Sound of Speed” event, visit www.soundofspeed.org.

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