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Author Archives: Barrett-Jackson

BARRETT-JACKSON REFLECTS ON MAKING AUTOMOTIVE TELEVISION HISTORY

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As Barrett-Jackson’s TV partnership transitions from FOX to Discovery and the exciting opportunities that lie ahead, one can’t help but look back at almost two decades of broadcast milestones. Two of the visionaries who started Speedvision in 1995, Roger L. Werner Jr. and Robert Scanlon, identified the need for an auto enthusiast-specific channel and grasped at the opportunity. Around the same time, Craig Jackson had taken over the leadership of the Barrett-Jackson Auction Company following the untimely death of his brother Brian. Craig had a vision as well: to broadcast collector car auctions on national television. He reached out to the Speedvision team and a groundbreaking deal was struck in 1996. For the first time, enthusiasts experienced the thrill of a Barrett-Jackson auction from the comfort of their living rooms.

Coverage that first year consisted of Speedvision broadcasting taped highlights of the Scottsdale auction. The enthusiastic response prompted the network to make the unprecedented move of televising six hours of live coverage of the event the following year. That coverage changed the car collecting hobby and Barrett-Jackson was cemented as a staple in Speedvision’s programming lineup.

“My goal was to bring a broader awareness to car collecting,” remembers Craig Jackson, chairman and CEO of Barrett-Jackson. “Our shows have pulled phenomenal ratings ever since. Live coverage of the auction added an entirely new dimension to Speedvision’s programming.” The coverage brought real value to the collector car market as well.

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After completing a buyout of Speedvision in 2001, FOX Entertainment Group re-launched the network as the SPEED Channel in 2002. The transition was seamless, and Barrett-Jackson auctions continued to be broadcast to millions of fans. During the Speedvision-turned-FOX years, numerous milestones were achieved, and the collector car auction landscape would be changed forever. Live coverage grew from six hours in 1997 to approximately 100 hours each year starting in 2012. In 2013 SPEED was rebranded as FOX Sports1. Though the change was bittersweet for those who loved having a dedicated automotive channel, the drama and high caliber
excitement of the Barrett-Jackson auction coverage continued to thrill millions of automotive enthusiasts
across the nation.

Craig Jackson looks back with gratitude for those forward-thinking visionaries at Speedvision who took a chance on an entity previously unknown to television audiences, and with appreciation for the team at FOX who continued to produce stunning, in-depth live broadcasts of every Barrett-Jackson event year after year. “FOX provided unprecedented access to their viewers,”
Jackson says, “Together, we repeatedly pushed the limits of collector car TV programming.”

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“The contributions made by SPEED and FOX to the collector car hobby are extraordinary,” says Steve Davis, president of the Barrett-Jackson Auction Company, remembering the countless moments of automotive history captured on the networks.

Now, as a new chapter of Barrett-Jackson’s television history begins, Jackson is eagerly looking forward to this new partnership. Velocity and Discovery Channel will broadcast more than 100 hours of live coverage beginning in 2015, and Discovery International will bring Barrett-Jackson to audiences worldwide. With Velocity, the partnership returns Barrett-Jackson to an all auto enthusiast channel. International distribution is an
unprecedented step forward, and Scottsdale 2015—the first Barrett-Jackson auction to be broadcast on Discovery and Velocity—promises to be a blockbuster. Barrett-Jackson will debut on the Discovery channel with the sale of the Ron Pratte Collection.

“Barrett-Jackson is the number one automotive auction brand in the world and will be the crown jewel of our live programming lineup,” says Velocity General Manager Robert Scanlon. “The cars you’ll see during the more than 100 hours of live coverage on Velocity and Discovery are works of art. We’re excited to connect the Velocity and Barrett-Jackson brands, and to continue delivering the very best of the automotive world to our viewers.”

“I am extremely excited about the synergies and endless opportunities our relationship with Velocity and Discovery Networks offers us,” says Craig Jackson. “In addition to joining forces once again with Bob Scanlon, we are thrilled to broadcast on a network
dedicated entirely to automotive enthusiasts, not just nationally, but to millions of international viewers
through multiple viewing opportunities. I look forward to beginning this new partnership with our Scottsdale 2015 auction.”

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Whether at a sports bar, private party or in the comfort of their own homes, viewers worldwide in the coming years will continue to watch the excitement and emotion unfold before their eyes as incredible automobiles cross the Barrett-Jackson auction block — a tradition that began on the television screen almost two decades ago and will undoubtedly continue long into the future.

BARRETT-JACKSON BREAKS RECORDS FOR CARS AND CELEBRITIES WITH OVER $33.3M IN SALES AT ELECTRIC LAS VEGAS EVENT

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  • More than $33M in sales with the largest number of consigned vehicles during the three-day auction at the Mandalay Bay Event Center in Las Vegas
  • Barrett-Jackson Las Vegas helps raise more than $1,642,500 to benefit local, national charities
  • TV coverage of future auctions to be broadcast in live, high-definition on Discovery’s Velocity channel

LAS VEGAS, Nev. – Sept. 28, 2014 Barrett-Jackson, “The World’s Greatest Collector Car Auctions TM once again rocked Las Vegas with another record-setting auction at the Mandalay Bay Event Center from Sept. 25-26, 2014. During the three-day event, Barrett-Jackson hosted the largest number of consigned vehicles in the auction’s Las Vegas history with more than 700 vehicles and more than 339 collectible automobilia pieces crossing the block for more than $33,300,000 in sales (unaudited).

 

“Our Las Vegas auction continues to grow in popularity as a world-class destination experience, offering a truly electric atmosphere only found in the Entertainment Capital of the World,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “With the largest docket in our Las Vegas auction’s history, the collection of vehicles crossing the block was truly amazing. From a 2013 Aventador Lamborghini to a ’28 Model A Ford and the first Dodge Hellcat, there was something for everyone on this year’s docket. And virtually all of our vehicles were sold at No Reserve, indicating the true market value of the collector car hobby.”

 

The record setting docket attracted huge crowds, including celebrities such as Wayne Newton, Penn Jillette (Penn & Teller), Corey Harrison and Austin “ChumLee” Russel of Pawn Stars, Richard Petty and Linda Vaughn. From muscle cars and historic hot rods to the latest exotic collectible vehicles, the lineup created a spirited, electric atmosphere.

 

The top 10 cars sold in Las Vegas include (price with commission):

  • 2013 Lamborghini Aventador – $440,000 (Lot #454)
  • 1971 Plymouth HEMI ‘Cuda – $385,000 (Lot #799)
  • 2006 Ford GT – $291,500 (Lot#764)
  • 1966 Ford Shelby GT350 – $220,000 (Lot #776)
  • 2013 Lamborghini Gallardo – $220,000 (Lot #728)
  • 1936 Packard Eight Phaeton – $176,000 (Lot #780)
  • 2011 Bentley GTC Supersports – $176,000 (Lot #791)
  • 1969 Chevrolet COPO Camaro – $172,700 (Lot #769)
  • 1957 Mercedes-Benz 190SL roadster – $165,000 (Lot #777)
  • 1968 Ford Shelby GT500 Fastback – $165,000 (Lot #788)

 

Five cars crossed the Las Vegas auction to raise $1,642,500 to benefit local and national charities. On Saturday, Dodge executives including CEO Tim Kuniskis took center stage to showcase the 2015 Dodge Challenger SRT Hellcat (Lot #3004) benefitting the Opportunity Village of Las Vegas. The fastest production muscle car hammered in at $825,000, which will be equally matched by long-time Barrett-Jackson friend, the Engelstad Family Foundation. With their generous donation, the Hellcat raised more money for charity than any other car in Barrett-Jackson history.

 

 

“Barrett Jackson is very proud of our charitable efforts,” said Steve Davis, president of Barrett-Jackson. “It was an historic moment on our auction block to see a car from General Motors, Ford, and Dodge sell for charity. I am proud that Barrett-Jackson has created a platform to help so many wonderful charitable organizations across the country through the generous support of the collector car community.”

 

Other charity cars included:

  • 2015 Dodge Challenger SRT Hellcat VIN 700001 (Lot# 3004) benefitting  Opportunity Village Foundation – $825,000
  • 2015 Corvette Stingray VIN 001 (Lot #3001) benefitting the CARE House of Oakland County – $400,000
  • 2015 50 Years Limited Edition Ford Mustang (Lot #3003) benefitting Get Your Heart Racing – $170,000
  • 2014 Z/28 Camaro VIN 003 (Lot #3002) benefitting the YMCA of Southern Nevada – $147,500
  • 2012 Ford Fusion Race Car (Lot #3000) benefitting the Paralyzed Veterans of America – $100,000

 

The 2014 Barrett-Jackson Las Vegas auction also ends the company’s 18 year relationship with the FOX family of networks and National Geographic. Debuting at the 2015 Scottsdale auction, Barrett-Jackson will begin an exciting new relationship with Velocity and Discovery Channel. Throughout the year, Velocity and Discovery Channel will broadcast more than 100 hours of coverage in Scottsdale, West Palm Beach, Reno and Las Vegas.  The full schedule is located at barrett-jackson.com; fans can contact their local cable or satellite provider to ensure access to programming.

 

“FOX has been a wonderful partner for Barrett-Jackson over the years,” said Jackson. “They’ve helped us bring the thrill of the Barrett-Jackson experience to their audiences. Our new partnership with Velocity will return Barrett-Jackson to a dedicated auto enthusiast network. With expanded distribution to Discovery Network’s more than 1.6 billion global subscribers, we’ll have the largest audience for a collector car auction in history.”

 

Over the last seven years, the Las Vegas auction has evolved into one of the top auctions in the country. As the end of the official auction season, Barrett-Jackson will prepare for the Scottsdale event on Jan. 10-18, 2015.

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About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Reno Tahoe, Nev. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call (480) 421-6694.

 

For high resolution photos please contact Aaron Cook at ACook@TPRM.com   

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Barrett-Jackson Corporate Communications

Megan Jones

Barrett-Jackson Marketing Manager

(480) 421-6694

MJones@Barrett-Jackson.com

 

Automotive Media Contact

Aaron Cook

TimePiece PR & Marketing on behalf of Barrett-Jackson

(214) 520-3430

ACook@TPRM.com

LAS VEGAS 2014 SATURDAY HIGHLIGHTS

The 7th Annual Barrett-Jackson Las Vegas Auction ended in most spectacular fashion Saturday as crowds packed the Mandalay Bay Events Center to witness more than 200 incredible vehicles cross the block in what proved to be the most successful Las Vegas auction in Barrett-Jackson history. From smoking hot Hemis and classic sports cars to sleek celebrity cars, there was something to please everyone.

A huge highlight of the day was the auction of three fantastic cars donated to charity by the “Big 3” American auto makers—Chevy, Ford and Chrysler. First up, bringing in $147,500 to benefit the YMCA of Southern Nevada, was a stunning 2014 Chevrolet Camaro Z/28, VIN 003. This was followed by Ford Motor Company’s outstanding 50 Year Limited Edition Mustang, carrying Badge Number 1964, which brought the hammer down for $170,000 to benefit Henry Ford Heart & Vascular Institute. But what really brought the house down was the much-talked-about 2015 Dodge Challenger SRT Hellcat as it roared into the arena. The remarkable car was accompanied by Vegas icons Wayne Newton and Penn Jillette, both longtime supporters of the benefitting charity, Opportunity Village Foundation. The most powerful muscle car of all time—a true one-of-one vehicle with a hand finished Stryker Red paint job—went for a whopping $825,000, which was made even sweeter by a matching donation from the Engelstad Family Foundation.

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Lot 3004 – 2015 DODGE CHALLENGER SRT HELLCAT 2 DOOR COUPE – $825,000*

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Lot 3002 – 2014 CHEVROLET CAMARO Z/28 2 DOOR COUPE – $147,500*

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Lot 3003 – 2015 FORD MUSTANG 2 DOOR COUPE – $170,000*

But that certainly wasn’t all. Here are just a few more of the unbelievable vehicles that kept the crowd buzzing throughout the record-setting day:

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Lot 723 – 1955 CHEVROLET 210 CUSTOM 2 DOOR HARDTOP – $150,700*

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Lot 728 – 2013 LAMBORGHINI GALLARDO LP 550-2 2 DOOR COUPE – $220,000*

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Lot 764 – 2006 FORD GT 2 DOOR COUPE – $291,500*

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Lot 769 – 1969 CHEVROLET CAMARO COPO 2 DOOR COUPE – $172,700*

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Lot 773 – 1957 CHEVROLET BEL AIR CONVERTIBLE – $165,000*

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Lot 780 – 1936 PACKARD EIGHT PHAETON – $176,000*

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Lot 783 – 1955 CHEVROLET CAMEO CUSTOM PICKUP – $132,000*

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Lot 788 – 1968 SHELBY GT500 FASTBACK – $165,000*

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Lot 791 – 2011 BENTLEY GTC SUPERSPORTS CONVERTIBLE – $176,000*

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Lot 793 – 1956 MERCEDES-BENZ 190SL ROADSTER – $137,500*

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Lot 799 – 1971 PLYMOUTH HEMI ‘CUDA 2 DOOR HARDTOP – $385,000*
* Prices include Buyer Commission.

LAS VEGAS 2014 FRIDAY HIGHLIGHTS

There’s a little something for everyone at the 7th Annual Barrett-Jackson Las Vegas Auction. Take an exciting spin around the test area at the Chevrolet and Ford Ride ’N Drives. Wander through the massive auction vehicle display area to get an up-close look at the incredible vehicles on the docket. Check out the deals and demos at the Sponsor and Vendor Marketplace. But you’ll inevitably be drawn to the electrifying energy in the auction arena. It’s a scene unlike any other: engines revving, crowds applauding, auctioneers chanting, excitement building.

Friday’s action included a celebrity appearance (Vegas icon Roy Horn of Siegfried & Roy fame) and a strong showing of extraordinary muscle cars, hot rods, exotics and classics. One of the most exciting moments? Unquestionably when the spectacular 8-speed 2015 Chevrolet Corvette, VIN 001, roared onto the block, fetching an impressive $400,000 for CARE House of Oakland County, which has served tens of thousands of children and families since 1977 with its advocacy, community outreach, intervention, prevention and treatment programs and services.

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LOT 3001: 2015 CHEVROLET CORVETTE 2 DOOR COUPE – $400,000*

Here are just a few other vehicles that kept Friday’s atmosphere electric:

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LOT 370: 1970 OLDSMOBILE CUTLASS 442 CUSTOM CONVERTIBLE – $77,000*

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LOT 388: 2008 SHELBY GT BARRETT-JACKSON EDITION – $71,500*

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LOT 454: 2013 LAMBORGHINI AVENTADOR 2 DOOR COUPE – $440,000*

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LOT 455: 2002 FERRARI 360 SPIDER – $93,500*

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LOT 458.1: 1958 CHEVROLET IMPALA CONVERTIBLE – $94,600*

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LOT 459: 2002 FERRARI 360 MODENA CUSTOM 2 DOOR COUPE – $77,000*

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LOT 462: 2010 PORSCHE PANAMERA 4S 4 DOOR SEDAN – $74,800*

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LOT 469: 1969 CHEVROLET CAMARO Z/28 2 DOOR COUPE – $99,000*

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LOT 470: 1970 PLYMOUTH ‘CUDA CUSTOM 2 DOOR HARDTOP – $77,000*

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LOT 472: 1956 FORD F-100 CUSTOM PICKUP $82,500*

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LOT 473: 1950 CHEVROLET DELUXE CUSTOM CONVERTIBLE – $115,500*

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LOT 474: 1964 CHEVROLET CHEVELLE MALIBU SS CUSTOM 2 DOOR COUPE – $95,700*

* Prices include Buyer Commission.

LAS VEGAS 2014 THURSDAY HIGHLIGHTS

From the moment the National Anthem was sung to the final hammer, day one of Barrett-Jackson’s 7th Annual Las Vegas Auction was full of rumbling V8s and sparkling chrome. A packed house of bidders and observers watched more than 220 vehicles cross the block, from the oldest (a 1911 Ford Model T Convertible) to the newest (a 2013 Special Construction Café Racer motorcycle), including interesting conversation pieces like a 2001 Husqvarna 125 motorcycle ridden by Vin Diesel in the film “XXX” and a 2000 Jaguar XK8 Custom Convertible painted in British colors to resemble the Austin Powers car. What were the coolest cars of the day? Here are some notable stand-outs:

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Lot 3000 – NASCAR superstar Richard Petty’s 2012 Ford Fusion race car sold for $100,000, with all proceeds going to Paralyzed Veterans of America, several of whom were on the block for the big event.

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Lot 107 - 1970 Chevrolet Chevelle Malibu Custom 2 Door Hardtop — $52,500*

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Lot 150 – 1973 Plymouth Duster Custom 2 Door Coupe — $52,800*

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Lot 168 – 1968 Ford Mustang Custom Fastback — $44,000*

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Lot 176 – 1971 Chevrolet Corvette Convertible — $49,500*

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Lot 177 – 1932 Ford Hi-Boy Custom Roadster — $55,000*

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Lot 180 – 2009 Dodge Challenger SRT8 Custom 2 Door Coupe — $64,900*

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Lot 190 – 1940 Ford Deluxe Custom 2 Door Sedan — $40,700*

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Lot 191 – 1968 Chevrolet Chevelle SS Custom 2 Door Coupe — $74,800*

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Lot 203 – 1970 Chevrolet Camaro RS/SS 2 Door Coupe — $41,800*

* Prices include Buyer Commission.

BARRETT-JACKSON KICKS OFF 2014 LAS VEGAS AUCTION, BEACH-STYLE

If there’s one thing Barrett-Jackson knows, you don’t become The World’s Greatest Collector Car Auctions™ without taking care of valued customers. To show appreciation for the bidders, consignors, vendors, and many others who are instrumental in making the Las Vegas Auction the spectacular event it has become, Barrett-Jackson threw a fabulous opening-night invitation-only gala Wednesday night at the Mandalay Bay Beach. After being greeted by none other than “Elvis Presley” and two cars associated with the King of Rock ‘n Roll—the ’63 Chevrolet Corvette Split Window Coupe (Lot #767.1) made famous in the film “Viva Las Vegas” and the ’67 Cadillac Coupe de Ville often referred to as Elvis and Priscilla’s “Honeymoon Cadillac” (Lot #767)—the more than 1,400 guests headed beachside. Delicious food, live music from the band Soul Survivor, and opening remarks from Barrett-Jackson Chairman and CEO Craig Jackson and President Steve Davis proved to be a fitting kickoff to what promises to be a record-breaking 7th Annual Barrett-Jackson Las Vegas Auction.

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