- Barrett-Jackson will sell the Serial Number 350 2011 GT350 at No Reserve on April 3
- The 2011 Shelby GT350 was unveiled at the Barrett-Jackson Scottsdale event in January
- Carroll Shelby will drive the car prior to delivery at Las Vegas factory
WEST PALM BEACH, Fla. – Feb. 26, 2010 – Shelby American, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI:PK), will sell serial number 350 2011 GT350 at No Reserve during the 8th Annual Barrett-Jackson Collector Car Auction in Palm Beach. The American muscle car will be part of the automotive lifestyle event April 1-3, 2010, at the Americraft Expo Center at the South Florida Fairgrounds. SPEED will broadcast more than 22 hours of live, high-definition TV coverage of the auction.
“Over the past several years, we’ve offered several prototypes, concepts and special serial numbered contemporary collector cars to the public, which has been a significant break from the traditional approach that car makers once followed with such important cars,” said Barrett-Jackson Chairman/CEO, Craig Jackson. “At one time, it was common for these cars to be destroyed or sold to industry insiders instead of being available to the general car collector hobby. The automakers have begun to turn to us as the best, most democratic way to offer these cars.”
The Shelby team unveiled a supercharged concept version of the Mustang-based 2011 Shelby GT350 at the Barrett-Jackson Auction in Scottsdale in January to honor the 45th anniversary of the first GT350 and first Shelby big block Cobra. It was an immediate hit when Carroll Shelby and his team brought back the famous nameplate after more than 40 years.
“There was a great deal of pent up demand for the first GT350 since the 1970 model year,” stated Amy Boylan, president of Shelby American. “We chose to introduce the car at Barrett-Jackson because the people who attend their events are among the most passionate car enthusiasts in the world. Thus, we will reward that loyalty by offering a very special serial number to their bidders.”
The Shelby GT350 is a post title program; a customer purchases a car from a local Ford Dealer, which is turned into a GT350 by the Shelby American Team. A limited number will be built in the 2011 model year. A Ford Mustang GT can be dropped shipped by a Ford dealer to Shelby’s Las Vegas facility for conversion or a customer can arrange to have a properly specified car transported to the factory.
“Because 2011 Ford Mustang GT production will begin about the same time as the auction, we’re going to sell the rights to the serial number 350 car,” added Steve Davis, president of Barrett-Jackson. “The GT350 will be built in Las Vegas when the base car becomes available and include a host of important options. In addition, Carroll said that he will personally drive the car before it is delivered to the lucky bidder at the Shelby American factory. This will truly be a special, milestone collector car”
Barrett-Jackson’s annual Palm Beach event continues to grow in importance and has become a fixture in South Florida. Last year, Barrett-Jackson recorded more than $20 million in sales and welcomed over 55,000 attendees in Palm Beach; the company also raised more than $1.5 million for various local and national charities during the 2009 Palm Beach auction.
Customers interested in a Shelby GT350 should contact Roger Sorel at (702) 942-7325 or log onto www.gt350.shelbyamerican.com.
About The Barrett-Jackson Auction Company
The Barrett-Jackson Auction Company was established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces the “World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Las Vegas, and Orange County, Cali. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.
About Shelby American Inc. and Carroll Shelby Licensing
Founded by legend Carroll Shelby, Shelby American Inc., (www.shelbyamerican.com) manufactures and markets performance vehicles and related products. Shelby American is a division of Carroll Shelby International Inc. (CSBI.PK). Carroll Shelby Licensing Inc., also a wholly owned division, is the exclusive holder of Carroll Shelby’s trademarks and vehicle design rights. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. Info is at www.carrollshelbyinternational.com.
Scott Black, TPRM, (214) 520-3430 ext. 303, firstname.lastname@example.org