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One-of-a-Kind 2015 Dodge Challenger SRT Hellcat VIN001 to be Auctioned at Barrett-Jackson Las Vegas in September for Charity



  • Dodge to auction first production 2015 Dodge Challenger SRT Hellcat, the fastest and most powerful muscle car ever, during Barrett-Jackson Las Vegas with all proceeds benefiting Opportunity Village
  • Iconic one-of-one Challenger SRT Hellcat features Viper-exclusive Stryker Red paint, special Hellcat badging, specific VIN0001 documentation build package and additional one-of-a-kind memorabilia
  • Barrett-Jackson waves all bidding and consignment fees; 100 percent of sale price goes to charity
  • Prototype 2015 Dodge Challenger Hellcat on display July 31-Aug.2 at Barrett-Jackson’s 2nd Annual Hot August Nights Auction in Reno, Nev

July 25, 2014 , Auburn Hills, Mich. - Dodge announced today that it will auction the 2015 Dodge Challenger SRT Hellcat VIN0001, the most powerful and fastest muscle car ever built, during the Barrett-Jackson Las Vegas 2014auction, which will be held Sept. 25 – 27 at the Mandalay Bay Hotel and Casino in Las Vegas.  Proceeds from the auction on Sept. 27, will benefit the not-for-profit Opportunity Village organization of Las Vegas.

The one-of-one special edition 2015 Dodge Challenger SRT Hellcat, with a 6.2-liter supercharged HEMI® V-8 engine and 0001 vehicle identification number (VIN), has an NHRA-certified quarter-mile time of 10.8 seconds at 126 mph, 707 horsepower and 650 lb.-ft. of torque on tap right from the assembly line. Adding to the exclusivity, the donated muscle car will be the only Dodge Challenger to ever have a Viper-exclusive Stryker Red exterior – hand-painted at the Dodge Viper paint facility – and it will include special Hellcat badging, specific VIN documentation and one-of-a-kind memorabilia.

“The 2015 Challenger Hellcat is already guaranteed to be one of the hottest cars that will roll through the Barrett-Jackson auction lanes in decades to come,” said Tim Kuniskis, President and CEO, Dodge and SRT Brands, Chrysler Group LLC. “The VIN 0001 being auctioned this year is the ultimate one-of-one collectible 2015 Dodge Challenger, as Dodge is ensuring there will never be another one like it.”

The 2015 Dodge Challenger SRT Hellcat VIN0001 has a class-exclusive TorqueFlite 8-speed paddle shift automatic transmission with RPM matching downshifts, 15.4-inch Brembo front disc brakes with two-piece rotors and six-piston calipers, the largest brakes ever offered by Chrysler Group, and 20-by-9.5-inch wheels of lightweight matte black forged aluminum.  It will have newly designed interior trimmed in premium Black Laguna leather on performance-oriented seats, a modern dash layout providing all of the technology features one would expect and an authentic forged-aluminum supercharger plenum cover under the hood.

The auction package includes a HEMI painted presentation box with a VIN0001 electronic vehicle build book and video documentary, still shots, vehicle footage, an authentic Challenger SRT Hellcat embossed Laguna Leather iPad sleeve, a signed SRT Hellcat lithograph and unique “birth certificate” for VIN0001.  Additional information on the vehicle is available on the news feed page of www.driveSRT.com.

Barrett-Jackson is waiving all bidding and consignment fees, so 100 percent of the sale price will be donated to Opportunity Village, a not-for-profit organization that serves people with significant intellectual disabilities in the Las Vegas area. A prototype 2015 Dodge Challenger Hellcat will be on display at the Dodge booth located in Hall 3 during the 2nd Annual Hot August Nights Auction presented by Barrett-Jackson from July 31 to Aug. 2 at the Reno-Sparks Convention Center.

“With 707 horsepower, the 2015 Dodge Hellcat is more than just the most powerful muscle car built by an American manufacturer,” said Craig Jackson,Chairman and CEO of Barrett-Jackson Auction Company. “It’s also going to be the means to help countless people with severe intellectual and related disabilities reach their potential.  We’re honored that Dodge chose our 2014 Las Vegas auction to sell Hellcat VIN001 to support Opportunity Village. Not only will the wonderful people at this organization benefit from the sale of this muscle car, but the winning bidder will own a truly amazing piece of American automotive history.”

“We are so unbelievably thankful for the support of Dodge and Barrett-Jackson,” Linda Smith, Associate Executive Director, Opportunity Village, stated. “We are touched by their amazing generosity and support of our mission here to support individuals with disabilities by giving them the chance to lead independent and fulfilling lives.”

About the Barrett-Jackson Auction Company
Barrett-Jackson, The World’s Greatest Collector Car Auctions, was founded in Scottsdale, Ariz., in 1971. Its internationally renowned auctions are hosted in Scottsdale; Palm Beach, Fla.; Reno/Tahoe, Nev., and Las Vegas. The events feature hundreds of the world’s most sought-after, unique and valuable vehicles where they cross the block in front of a global audience. For more information about Barrett-Jackson, and complete event information visit www.barrett-jackson.com or call (480) 421-6694. Barrett-Jackson can be found on Facebook or followed on Twitter @Barrett_Jackson.

About Opportunity Village
Opportunity Village (www.opportunityvillage.org)  is a not-for-profit organization that serves people within our community with significant intellectual disabilities, to improve their lives and the lives of their families.

Opportunity Village was founded in 1954 by seven families who were determined to give their children with disabilities the best lives possible. Now, 60 years later, Opportunity Village is one of the most recognized and respected organizations of its type in the United States.
Nevada’s largest employer of people with disabilities, Opportunity Village serves nearly 3,000 individuals annually, providing vocational training, employment, habilitation and social recreation programs and services that make their lives more purposeful and interesting.

About Dodge
The Dodge brand is tearing into its centennial year as America’s mainstream performance brand, celebrating its 100th anniversary on July 1, 2014. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The consolidated Dodge and SRT brands will offer a complete lineup of performance vehicles that stand out within their own segments. Dodge will be the “mainstream performance” brand within the Chrysler showroom. SRT will be positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and Dodge Viper SRT.


Media Contact:

Eileen Wunderlich
Chrysler Group LLC
(248) 512-0332 (office)
(248) 705-7962 (cell)

Corporate Communications
Mary Kate Lau
Barrett-Jackson Public Relations Specialist
(480) 421-6694

Automotive Media
Aaron Cook
TimePiece PR & Marketing on behalf of Barrett-Jackson
(214) 520-3430

Follow Dodge, SRT and Chrysler Group news and video on:
Chrysler On Demand (COD): www.chryslerondemand.com
Company blog: blog.chryslergroupllc.com
Company website: www.chryslergroupllc.com
ChryslerGroup360: www.chryslergroup360.com
Dodge brand: www.dodge.com
Dodge blog: blog.dodge.com
Facebook: www.facebook.com/dodge or www.facebook.com/ChryslerGroup
Flickr: www.flickr.com/dodgeautos or www.flickr.com/chryslergroup
Media website: www.media.chrysler.com
Pinterest: www.pinterest.com/dodgeofficial orwww.pinterest.com/chryslergroup
Instagram: www.instagram.com/dodgeofficial or  www.instagram.com/chryslergroup
Streetfire: www.streetfire.net/uploaded/chryslervideo.htm
Twitter: www.twitter.com/dodge or www.twitter.com/chrysler
YouTube: www.youtube.com/dodge or  www.youtube.com/pentastarvideo

Steve Mag’s Top Five Cars To Watch in Reno 2014


1) Lot #726 1969 Dodge Super Bee 2 Door Hardtop

When it comes to my tastes in muscle cars, I’m strictly a less-is-more guy. You can have your air conditioning, power windows, sliding moon roof, hood hinges and hub caps. I like ‘em stripped for action with minimal dead weight. That’s why this ’69-1/2 440 Six Pack Super Bee rings my bell. I love that Chrysler equipped every single one of ‘em with an indestructible Dana 60 rear axle (even the torque-cushioned automatic transmission cars). And knowing that many drag racers immediately replace factory styled wheels with aftermarket mags, they all rolled on basic 15×6 steelies. And that hood. Open all the time, the legendary Six Pack hood scoop is simply brutal. Just don’t forget to install the quartet of chrome hood pins or it’ll take flight at the top of First. One of 826 Six Pack Super Bee hardtops made, this example has the doomsday Hemi 4-speed stick with its ultra-duty 18-tooth input shaft. Dual-duty (street and strip) muscle cars simply do not get any meaner than this.


2)Lot #691 1961 Chevrolet Corvette Convertible

Every top ten list must include a Corvette. For me, this ’61 dual quad roadster in Jewel Blue is very appealing. Next to Sateen Silver (747 made) it is the rarest color of ’61 with 855 sprayed this hue. I’m also attracted to this one because of its 4-speed manual transmission and final-year dual quad 283 under the hood. This one is the mild hydraulic cam unit with 245-hp. Since 1956, if you wanted instant street credibility, you ordered the dual-quad engine. But when Chevrolet increased the standard Corvette engine to 327 cubes for ’62, the extra 44 inches bumped the base single 4-barrel engine to 250-hp. A second carburetor simply wasn’t needed anymore. And from GM’s point of view, eliminating the second carburetor cut production cost and brought an end to warranty headaches due to maladjustment. So as a final-year tribute to Corvette’s iconic dual-quad option, I’d add this one to my garage with a big smile.


3) Lot #702 1970 Pontiac GTO Convertible

Though originally born with a Turbo 400 automatic transmission, this sweet ’70 GTO drop top now has the so-much-more-fun 4-speed stick. Otherwise a numbers matching car with full PHS documentation, is there any muscle car alive that better captures the essence of a Friday night on Woodward Avenue than a black, ragtop 4-speed Goat? Only 3,784 of the 40,149 GTO’s made in 1970 were convertibles. You’d be in rare company, sharing the open air fun with a few of your best pals and a Doors 8-track playing, the action wouldn’t stop until nearly sunrise. Watching intently through the tinted windshield, the dim orange glow of the hood mounted tach triggering full throttle power shifts at 5500 rpm. The wail of the Ram Air 400 packing its cylinders with deep breaths of dense nighttime atmosphere…sign me up.

4) Lot #695 1955 Chevrolet Nomad Gasser

It’s no secret that I love straight axle gassers and nostalgia drag racing in general. So when I saw this incredibly rare ’55 Nomad – one of 8,386 built – done over with Sixties gasser elements, I freaked out! Sure, the Nomad is an iconic American design, an example of a GM Motorama dream car come to life. But over the years, have you noticed that pristine 100 point restorations generally bring about the same dollar amount as well done resto-mods and customs? But the modified cars are more enjoyable to drive. On this gasser, I’m digging the retro-look mags and wide white tires, Sixties graphics with green-tinted windows and headlamp lenses and nifty “4-Speed Clover” name pun. And yes, there’s a 4-on-the-floor ahead of the diamond-pleated front bench seat. The small block is mildly hopped and there’s A/C to keep things cool inside. Of the three years Chevy 2-door Nomads were in production (1955, ’56 and ’57) 1955 output was highest. There are plenty left to suit every taste. Also, the modifications done to this one are not permanent. A dedicated restorer could undo the gasser treatment and go back to showroom stock. But where’s the fun in that? I dig this Bowtie!


5) Lot #393 1959 Oldsmobile 98 2 Door Coupe

Oldsmobile marketing men advertised the ’59 Olds 98’s thin-section roofline as the Scenicoupe, but a closer look reveals its commonality with the same year Chevrolet Impala “bubble top”. In fact, the basic form was shared with Chevrolet through 1962 and helped launch the cult of the 409. The contrasting red and white hues on this clean example are truly mouth-watering. I’d love to own it. The austerity of its painted steel wheels evokes Oldsmobile’s NASCAR presence of 1959. Driving a race prepped bubble…er, Scenicoupe with a 394 Olds Rocket, “Papa Lee” Petty won the inaugural 1959 Daytona 500. His number 42 Olds crossed the finish line opposite Johnny Beauchamp’s 430-cube Holman and Moody Thunderbird. The race was so close, Beauchamp was initially declared the winner until a review of the filmed race proved otherwise – four days later.


1950 GM Futurliner

1950 GM Futurliner
  • Barrett-Jackson to auction Ron Pratte’s Futurliner for charity
  • Proceeds to benefit Armed Forces Foundation
  • Incredible piece of automotive history and American culture to go to new owner

SCOTTSDALE, Ariz. - July 11, 2014 – A 1950 General Motors Futurliner, one of the stars of the Ron Pratte collection, will be sold in January 2015 at Barrett-Jackson, The World’s Greatest Collector Car AuctionsTM,  with 100% of the proceeds benefitting the Armed Forces Foundation. One of 12 built and nine known to still exist, Pratte purchased the Futurliner at Barrett-Jackson.

“Barrett-Jackson was honored to help Ron Pratte add the Futurliner to his collection in 2006,” said Craig Jackson, Chairman and CEO of Barrett-Jackson. “We appreciate his trust in Barrett-Jackson as he offers this incredible piece of Americana to its next owner. History was made as records fell the first time the Futurliner crossed our block, and we expect interest in it to reach a fevered pitch again.”

A veteran who served with the US Army’s 1st Air Cavalry Division in Vietnam during 1968, Pratte will donate all proceeds from the Futurliner to the Armed Forces Foundation. The organization is a 501(c)3 non-profit dedicated to supporting and advocating for active-duty military personnel, National Guardsmen, Reservists, military families and veterans. The AFF covers travel, hotel rooms, home mortgages, car payments and daily expenses for families so they can stay at a loved one’s side during treatment and recovery from wounds suffered in war.

“Military veterans, especially wounded warriors, deserve our appreciation and our support,” said Pratte. “Their continued sacrifices give Americans the freedom to build happy, productive lives. With the help of the great team at Barrett-Jackson, I look forward to raising funds that will make AFF’s mission a success.”

 The two organizations have partnered for the last eight years, AFF has received over four million dollars through Barrett-Jackson auto auctions since 2008.

Kurt Busch, Armed Forces Foundation Ambassador and Patricia Driscoll, President of the Armed Forces Foundation with the Futurliner at Ron Pratte's Museum in Chandler, Ariz.

Kurt Busch, Armed Forces Foundation Ambassador and Patricia Driscoll, President of the Armed Forces Foundation with the Futurliner at Ron Pratte’s Museum in Chandler, Ariz.

“Barrett-Jackson’s charity moments on the auction block with the AFF have become some of the most memorable,” said Steve Davis, President of Barrett-Jackson. “Ron Pratte’s generosity and patriotism is inspirational and I look forward to an outpouring of support for our fellow Americans in uniform.” 

One of 12 built by GM, the Futurliner is a self-contained display and transport vehicle created by the GM design staff under Harley Earl’s direction. It was the centerpiece of the “Parade of Progress” touring exhibit that complemented the GM “Motoramas” from 1940 through 1956.

One of only three survivors restored in their original “Parade of Progress” configuration, this Futurliner underwent a comprehensive re-restoration after Ron Pratte purchased it as a fully restored example in 2006, making it clearly the finest example in existence. It is fully functional and toured Canada in corporate promotions before it became a part of the Ron Pratte collection. It is a symbol of the American auto industry at the height of its power and influence.

Pratte, a Chandler, Arizona, developer and philanthropist, built the majority of his collection at Barrett-Jackson auctions. His collection, featuring cars, trucks, motorcycles and other rarities including the Futurliner, will be on the docket at Barrett-Jackson’s 44th Annual Scottsdale Auction taking place January 10-18, 2015 with television coverage on Velocity and Discovery.

For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call (480) 421-6694.

About The Barrett-Jackson Auction Company
Barrett-Jackson, The World’s Greatest Collector Car Auctions™, was founded in Scottsdale in 1971. Its internationally renowned auctions are hosted in Scottsdale, Arizona; Palm Beach, Florida; Reno Tahoe, Nevada and Las Vegas, Nevada. The events feature hundreds of the world’s most sought-after, unique and valuable vehicles where they cross the block in front of a global audience. For more information about Barrett-Jackson, and complete event information visit www.barrett-jackson.com or call (480) 421-6694. Like us on Facebook or follow us on Twitter @Barrett_Jackson.

For high res images please contact Scott Black at SBlack@TPRM.com


Corporate Communications
Mary Kate Lau
Barrett-Jackson Public Relations Specialist

Automotive media
Scott Black
TimePiece PR & Marketing for Barrett-Jackson
214.520.3430 ext. 303

The Barrett-Jackson Cup – Two Legendary Events Combine into One Blockbuster Experience.


The Destination: If you’ve never been to Hot August Nights, add it to the very top of your bucket list. With 500,000 automotive enthusiasts on hand, the population of Reno, Tahoe South and Sparks, Nevada nearly doubles in size. Colorful Hot Rods abound as far as the eye can see. While standing in the middle of the action, you might feel as if a meteor hit the planet and all that remains are car people and awesome Hot Rods. It’s no wonder that Autoweek magazine named Hot August Nights one of the top three automotive destinations in the world.

The Barrett-Jackson Cup: How, then, do you top a phenomenon like Hot August Nights? With a purse of more than $100,000 in cash and prizes and an unprecedented audience reach, the Barrett Jackson Cup is more than just a trophy, it’s a challenge to the world’s best custom car builders. Bring a Hot Rod that’s innovative, functional, and the utmost in quality and style. Be the top dog or stay on the porch.

Unprecedented Prestige: For those familiar with the awards such as the Ridler, America’s Most Beautiful Roadster, and Goodguys Street Machine/Hot Rod of the Year, the trophies push builders and talented individuals to work day and night in order to shape, weld, paint, test and showcase their best efforts. In turn, the prestige of winning these awards drives the success of the custom car industry. Enthusiasts line up to commission winning shops for their one-of-a-kind builds. With its six-digit purse and global media exposure, the Barrett-Jackson Cup raises the bar on prestige in the automotive specialty universe.

Renowned Judges: Judges Bobby Alloway, Pete Chapouris, Bob Millard will pick a total of 25 cars from the Downtown Reno “Show-and-Shine” car shows. These 25 cars go to the downtown ballroom where the five top finalists will advance to the final ceremony. All five finalist cars will then come the the Barrett-Jackson Auction Arena where the Ultimate Best of Show winner is awarded the Barrett-Jackson Cup to a television broadcast audience of more than 100,000,000 homes during Barrett-Jackson Reno Tahoe auction coverage. We cannot think of another automotive design competition that comes close to the Barrett-Jackson Cup’s reach and prizes.

The Barrett-Jackson Cup Challenge: Does your custom car have what it takes to win the Barrett-Jackson Cup? Load up your best build and head out to Reno. To be eligible, you must register as a Hot August Nights Downtown Reno Show-and-Shine participant. Here’s a tentative breakdown of The Cup’s cash and prizes. The price purse has more than doubled since last year. That says a lot about the industry’s faith and support in growing the Barrett-Jackson Cup. The list of cash prizes is regularly updated, so be sure to check back:


ULTIMATE BEST OF SHOW WINNER: $30,000 CASH and individualized Barrett-Jackson Cup Trophy + General Motors Crate Engine and Transmission ($15,000 Value), Waterloo Tool Chest and Craftsman Tools ($6,000 Value), Reliable Transportation Credit for 1 year ($5000 Value), Adam’s Polish Product ($1,000 Value) and a Hot August Nights Barrett-Jackson Cup Jacket ($250 Value)

  • 1st RUNNER UP: 
    $18,000 CASH + Miller Motorsports Package ($5,000 Value), Craftsman Tools ($3,000 Value), Adam’s Polish Product ($1,000 Value) and a Hot August Nights Barrett-Jackson Cup Jacket ($250 Value).
  • 2nd RUNNER UP: 
    $10,000 CASH + Wood Bed liner ($3,000 Value),Adam’s Polish Product ($1,000 Value) and and a Hot August Nights Barrett-Jackson Cup Jacket ($250 Value).
  • 3rd RUNNER UP: 
    $7,000 CASH + Adam’s Polish Product ($1,000 Value) and a Hot August Nights Barrett-Jackson Cup Jacket ($250 Value).
  • 4th RUNNER UP:
    $5,000 CASH, Adam’s Polish Product ($1,000 Value) and a Hot August Nights Barrett-Jackson Cup Jacket ($250 Value).



The 2014 Barrett-Jackson Cup trophy is being dedicated to the memory of Jack Trepanier. 


STEVE MAGS’ CORNER – Color Me Changed

Steve Mags’ Corner- Color Me Changed


At the 2014 Barrett-Jackson Palm Beach collector car auction I encountered this beautifully restored 1970 Mustang Mach 1. The experience demonstrated the integrity of its consignor – and the importance of arming yourself with research material before buying a collector car of your own. Upon first sight, the sleek Mustang looked to be a perfect restoration. The metal VIN tag on the dash board was original (not a reproduction) and the letter R in the fifth position verified it rolled off the Dearborn assembly line packing the potent 428 Ram Air. But then I looked at the consignor’s vehicle description and noticed the words: ‘The car was repainted to Grabber Orange in October of 2013”. This got me to wondering if the car had been color-changed. To find out, I opened the driver door and took a look at the vehicle certification label.

The second year 1970 Mach 1 Mustang performance package accounted for 40,970 of the 190,727 Mustangs built that year. That’s nearly one-in-five. The Grabber Orange hue seen on this stunner was new for 1970. But – as the seller hints – was it added, or factory applied?OLYMPUS DIGITAL CAMERA

Here’s the consignor’s vehicle description. The sixth line down contains the inference it has been color changed to Grabber Orange. So what color was it born as?


To learn, we open the driver door and observe the vehicle certification label. My finger points to paint code C, which indicates Dark Ivy Green Metallic. Ah-Ha! But get this, to the restorer and consignor’s credit, the color code was not changed to U (for Grabber Orange) when the reproduction vehicle certification label was made. First used in 1970, these adhesive-backed vinyl/paper stickers which are easily damaged – and replaced. Prior to the 1970 model year, Mustangs (and all other Fords) were fitted with much more durable stamped metal vehicle certification tags which are riveted to the vehicle.OLYMPUS DIGITAL CAMERA

Here’s the paint code guide for 1970 models found in Peter Sessler’s Mustang Red Book (MBI Publishing). Without it, the color change might not have been so easily noticed. Collectors and enthusiasts generally agree that originality is preferred over modification. But again, there are probably more buyers for Grabber Orange Mach 1’s than there are for Ivy Green Mach 1’s. We like to say’ “Always fill your library before you fill your garage”. Knowledge is power! -Steve Magnante





Barrett-Jackson Automotive Specialist Steve Chryssos spends his time driving around the country hunting for cool cars. When he’s not working, Steve is usually out wrenching and driving his 1968 Camaro pro-touring car. Here’s a story from the road:


The car may look old, but it’s fully upgraded with custom front and rear suspension, modern disc brakes, rack and pinion steering as well as fuel injection. It even has a paddle-shifted overdrive transmission.

Many argue that these cars should be left stock.  Some still insist that modifications ruin value. In reality, auction transactions prove what Barrett-Jackson has known for a long time: Pro-Touring cars are fun-to-drive collectibles. I like to take my Camaro out to prove that point.

This particular car has seen it all. I’ve driven it across the country on the Hot Rod Power Tour. It has also been drag raced, autocrossed, and used for daily transportation. From a “smiles per mile” standpoint, it’s hard to beat an upgraded classic.

Recently, I entered my Camaro in the inaugural Ultimate Street Car Association’s Daytona Event. Running a hot rod at the famed Daytona International Speedway is truly a “bucket list” opportunity. We’re not talking about low-speed laps behind a pace car.  The USCA lets you run your car as hard as you desire with some cars reaching 175 mph. To keep people from driving over their heads, the USCA provides three run groups including Novice, Advanced (Intermediate) and Expert. Safety is the highest priority. Be sure to choose a run group that best matches your performance driving experience level.



Instructors are available at no additional cost to help you improve your driving skills.  As you might imagine, tracks such as the Daytona International Speedway cost a small fortune to rent. Participant and spectator entry fees offset a majority of the expense.  Dedicated sponsors support the 13 episode TV series schedule to air on MavTV starting in August.  They include Optima Batteries, Ridetech, Red Line Oil Lingenfelter Performance Engineering, Holley, Detroit Speed & Engineering, Wilwood Disc Brakes and Jet Hot Coatings. Being a new series, these companies are working to grow the market for performance driving. They bring out their own cars and use the track time to further develop their products. It’s a purist environment — much like SCTA Bonneville events.

Event segments include a 30-plus mile Road Rally along scenic routes, a judged Design & Engineering competition, Road Course hot laps and time trial, and timed autocross. There is also a unique braking competition called the “Speed-Stop” where you launch your car drag race style then jam on the brake pedal. It’s like that 0 to 100 to 0 competition that they did with Cobras back in the day.

Obviously, the USCA is working to showcase the versatility of these cars – that’s what makes them “ultimate”. You’ll encounter many beautiful classics on-site, but there are no trailer queens. Every car gets driven hard. Every participant has a huge grin on his or her face. It’s also important to note that the USCA welcomes a wide varieties. As the club name and road rally segment emphasize, you need to bring a real street car — with wipers, a horn, proper glass, license plates, and more.y of cars including late model muscle and sports cars, exotics, hot imports, and even performance trucks. If your car can accelerate, brake, turn, and cruise, it’s welcome at Ultimate Street Car Association even

In terms of collectibility, many experts quibble that pro-touring cars are difficult to value. They argue that the modifications, themselves, make comparison difficult. Barrett-Jackson has led the market for pro-touring cars by recognizing that functionality —in itself— is valuable. Enthusiasts place value on “seat-time” and performance.

As such, the Barrett-Jackson Auction Company has seen prices for quality pro-touring cars grow steadily. Demand is increasing. When considering a pro-touring car, look under the skin for modern features including link-style rear suspension, four wheel disc brakes, fuel injection, overdrive, bolstered seating, high tech audio and more. Though there are exceptions, transaction history shows a direct correlation between the level of upgrades and sell price. More importantly, clubs like the Ultimate Street Car Association give you prime reason to buy a pro-touring car. They host performance driving events that make it easy to enjoy your hobby at legendary venues and with like-minded individuals.

For more information on Ultimate Street Car Association events, visit:


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