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Articles

BARRETT-JACKSON REFLECTS ON MAKING AUTOMOTIVE TELEVISION HISTORY

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As Barrett-Jackson’s TV partnership transitions from FOX to Discovery and the exciting opportunities that lie ahead, one can’t help but look back at almost two decades of broadcast milestones. Two of the visionaries who started Speedvision in 1995, Roger L. Werner Jr. and Robert Scanlon, identified the need for an auto enthusiast-specific channel and grasped at the opportunity. Around the same time, Craig Jackson had taken over the leadership of the Barrett-Jackson Auction Company following the untimely death of his brother Brian. Craig had a vision as well: to broadcast collector car auctions on national television. He reached out to the Speedvision team and a groundbreaking deal was struck in 1996. For the first time, enthusiasts experienced the thrill of a Barrett-Jackson auction from the comfort of their living rooms.

Coverage that first year consisted of Speedvision broadcasting taped highlights of the Scottsdale auction. The enthusiastic response prompted the network to make the unprecedented move of televising six hours of live coverage of the event the following year. That coverage changed the car collecting hobby and Barrett-Jackson was cemented as a staple in Speedvision’s programming lineup.

“My goal was to bring a broader awareness to car collecting,” remembers Craig Jackson, chairman and CEO of Barrett-Jackson. “Our shows have pulled phenomenal ratings ever since. Live coverage of the auction added an entirely new dimension to Speedvision’s programming.” The coverage brought real value to the collector car market as well.

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After completing a buyout of Speedvision in 2001, FOX Entertainment Group re-launched the network as the SPEED Channel in 2002. The transition was seamless, and Barrett-Jackson auctions continued to be broadcast to millions of fans. During the Speedvision-turned-FOX years, numerous milestones were achieved, and the collector car auction landscape would be changed forever. Live coverage grew from six hours in 1997 to approximately 100 hours each year starting in 2012. In 2013 SPEED was rebranded as FOX Sports1. Though the change was bittersweet for those who loved having a dedicated automotive channel, the drama and high caliber
excitement of the Barrett-Jackson auction coverage continued to thrill millions of automotive enthusiasts
across the nation.

Craig Jackson looks back with gratitude for those forward-thinking visionaries at Speedvision who took a chance on an entity previously unknown to television audiences, and with appreciation for the team at FOX who continued to produce stunning, in-depth live broadcasts of every Barrett-Jackson event year after year. “FOX provided unprecedented access to their viewers,”
Jackson says, “Together, we repeatedly pushed the limits of collector car TV programming.”

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“The contributions made by SPEED and FOX to the collector car hobby are extraordinary,” says Steve Davis, president of the Barrett-Jackson Auction Company, remembering the countless moments of automotive history captured on the networks.

Now, as a new chapter of Barrett-Jackson’s television history begins, Jackson is eagerly looking forward to this new partnership. Velocity and Discovery Channel will broadcast more than 100 hours of live coverage beginning in 2015, and Discovery International will bring Barrett-Jackson to audiences worldwide. With Velocity, the partnership returns Barrett-Jackson to an all auto enthusiast channel. International distribution is an
unprecedented step forward, and Scottsdale 2015—the first Barrett-Jackson auction to be broadcast on Discovery and Velocity—promises to be a blockbuster. Barrett-Jackson will debut on the Discovery channel with the sale of the Ron Pratte Collection.

“Barrett-Jackson is the number one automotive auction brand in the world and will be the crown jewel of our live programming lineup,” says Velocity General Manager Robert Scanlon. “The cars you’ll see during the more than 100 hours of live coverage on Velocity and Discovery are works of art. We’re excited to connect the Velocity and Barrett-Jackson brands, and to continue delivering the very best of the automotive world to our viewers.”

“I am extremely excited about the synergies and endless opportunities our relationship with Velocity and Discovery Networks offers us,” says Craig Jackson. “In addition to joining forces once again with Bob Scanlon, we are thrilled to broadcast on a network
dedicated entirely to automotive enthusiasts, not just nationally, but to millions of international viewers
through multiple viewing opportunities. I look forward to beginning this new partnership with our Scottsdale 2015 auction.”

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Whether at a sports bar, private party or in the comfort of their own homes, viewers worldwide in the coming years will continue to watch the excitement and emotion unfold before their eyes as incredible automobiles cross the Barrett-Jackson auction block — a tradition that began on the television screen almost two decades ago and will undoubtedly continue long into the future.

LAS VEGAS 2014 SATURDAY HIGHLIGHTS

The 7th Annual Barrett-Jackson Las Vegas Auction ended in most spectacular fashion Saturday as crowds packed the Mandalay Bay Events Center to witness more than 200 incredible vehicles cross the block in what proved to be the most successful Las Vegas auction in Barrett-Jackson history. From smoking hot Hemis and classic sports cars to sleek celebrity cars, there was something to please everyone.

A huge highlight of the day was the auction of three fantastic cars donated to charity by the “Big 3” American auto makers—Chevy, Ford and Chrysler. First up, bringing in $147,500 to benefit the YMCA of Southern Nevada, was a stunning 2014 Chevrolet Camaro Z/28, VIN 003. This was followed by Ford Motor Company’s outstanding 50 Year Limited Edition Mustang, carrying Badge Number 1964, which brought the hammer down for $170,000 to benefit Henry Ford Heart & Vascular Institute. But what really brought the house down was the much-talked-about 2015 Dodge Challenger SRT Hellcat as it roared into the arena. The remarkable car was accompanied by Vegas icons Wayne Newton and Penn Jillette, both longtime supporters of the benefitting charity, Opportunity Village Foundation. The most powerful muscle car of all time—a true one-of-one vehicle with a hand finished Stryker Red paint job—went for a whopping $825,000, which was made even sweeter by a matching donation from the Engelstad Family Foundation.

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Lot 3004 – 2015 DODGE CHALLENGER SRT HELLCAT 2 DOOR COUPE – $825,000*

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Lot 3002 – 2014 CHEVROLET CAMARO Z/28 2 DOOR COUPE – $147,500*

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Lot 3003 – 2015 FORD MUSTANG 2 DOOR COUPE – $170,000*

But that certainly wasn’t all. Here are just a few more of the unbelievable vehicles that kept the crowd buzzing throughout the record-setting day:

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Lot 723 – 1955 CHEVROLET 210 CUSTOM 2 DOOR HARDTOP – $150,700*

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Lot 728 – 2013 LAMBORGHINI GALLARDO LP 550-2 2 DOOR COUPE – $220,000*

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Lot 764 – 2006 FORD GT 2 DOOR COUPE – $291,500*

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Lot 769 – 1969 CHEVROLET CAMARO COPO 2 DOOR COUPE – $172,700*

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Lot 773 – 1957 CHEVROLET BEL AIR CONVERTIBLE – $165,000*

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Lot 780 – 1936 PACKARD EIGHT PHAETON – $176,000*

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Lot 783 – 1955 CHEVROLET CAMEO CUSTOM PICKUP – $132,000*

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Lot 788 – 1968 SHELBY GT500 FASTBACK – $165,000*

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Lot 791 – 2011 BENTLEY GTC SUPERSPORTS CONVERTIBLE – $176,000*

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Lot 793 – 1956 MERCEDES-BENZ 190SL ROADSTER – $137,500*

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Lot 799 – 1971 PLYMOUTH HEMI ‘CUDA 2 DOOR HARDTOP – $385,000*
* Prices include Buyer Commission.

LAS VEGAS 2014 FRIDAY HIGHLIGHTS

There’s a little something for everyone at the 7th Annual Barrett-Jackson Las Vegas Auction. Take an exciting spin around the test area at the Chevrolet and Ford Ride ’N Drives. Wander through the massive auction vehicle display area to get an up-close look at the incredible vehicles on the docket. Check out the deals and demos at the Sponsor and Vendor Marketplace. But you’ll inevitably be drawn to the electrifying energy in the auction arena. It’s a scene unlike any other: engines revving, crowds applauding, auctioneers chanting, excitement building.

Friday’s action included a celebrity appearance (Vegas icon Roy Horn of Siegfried & Roy fame) and a strong showing of extraordinary muscle cars, hot rods, exotics and classics. One of the most exciting moments? Unquestionably when the spectacular 8-speed 2015 Chevrolet Corvette, VIN 001, roared onto the block, fetching an impressive $400,000 for CARE House of Oakland County, which has served tens of thousands of children and families since 1977 with its advocacy, community outreach, intervention, prevention and treatment programs and services.

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LOT 3001: 2015 CHEVROLET CORVETTE 2 DOOR COUPE – $400,000*

Here are just a few other vehicles that kept Friday’s atmosphere electric:

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LOT 370: 1970 OLDSMOBILE CUTLASS 442 CUSTOM CONVERTIBLE – $77,000*

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LOT 388: 2008 SHELBY GT BARRETT-JACKSON EDITION – $71,500*

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LOT 454: 2013 LAMBORGHINI AVENTADOR 2 DOOR COUPE – $440,000*

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LOT 455: 2002 FERRARI 360 SPIDER – $93,500*

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LOT 458.1: 1958 CHEVROLET IMPALA CONVERTIBLE – $94,600*

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LOT 459: 2002 FERRARI 360 MODENA CUSTOM 2 DOOR COUPE – $77,000*

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LOT 462: 2010 PORSCHE PANAMERA 4S 4 DOOR SEDAN – $74,800*

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LOT 469: 1969 CHEVROLET CAMARO Z/28 2 DOOR COUPE – $99,000*

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LOT 470: 1970 PLYMOUTH ‘CUDA CUSTOM 2 DOOR HARDTOP – $77,000*

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LOT 472: 1956 FORD F-100 CUSTOM PICKUP $82,500*

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LOT 473: 1950 CHEVROLET DELUXE CUSTOM CONVERTIBLE – $115,500*

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LOT 474: 1964 CHEVROLET CHEVELLE MALIBU SS CUSTOM 2 DOOR COUPE – $95,700*

* Prices include Buyer Commission.

LAS VEGAS 2014 THURSDAY HIGHLIGHTS

From the moment the National Anthem was sung to the final hammer, day one of Barrett-Jackson’s 7th Annual Las Vegas Auction was full of rumbling V8s and sparkling chrome. A packed house of bidders and observers watched more than 220 vehicles cross the block, from the oldest (a 1911 Ford Model T Convertible) to the newest (a 2013 Special Construction Café Racer motorcycle), including interesting conversation pieces like a 2001 Husqvarna 125 motorcycle ridden by Vin Diesel in the film “XXX” and a 2000 Jaguar XK8 Custom Convertible painted in British colors to resemble the Austin Powers car. What were the coolest cars of the day? Here are some notable stand-outs:

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Lot 3000 – NASCAR superstar Richard Petty’s 2012 Ford Fusion race car sold for $100,000, with all proceeds going to Paralyzed Veterans of America, several of whom were on the block for the big event.

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Lot 107 - 1970 Chevrolet Chevelle Malibu Custom 2 Door Hardtop — $52,500*

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Lot 150 – 1973 Plymouth Duster Custom 2 Door Coupe — $52,800*

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Lot 168 – 1968 Ford Mustang Custom Fastback — $44,000*

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Lot 176 – 1971 Chevrolet Corvette Convertible — $49,500*

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Lot 177 – 1932 Ford Hi-Boy Custom Roadster — $55,000*

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Lot 180 – 2009 Dodge Challenger SRT8 Custom 2 Door Coupe — $64,900*

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Lot 190 – 1940 Ford Deluxe Custom 2 Door Sedan — $40,700*

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Lot 191 – 1968 Chevrolet Chevelle SS Custom 2 Door Coupe — $74,800*

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Lot 203 – 1970 Chevrolet Camaro RS/SS 2 Door Coupe — $41,800*

* Prices include Buyer Commission.

BARRETT-JACKSON KICKS OFF 2014 LAS VEGAS AUCTION, BEACH-STYLE

If there’s one thing Barrett-Jackson knows, you don’t become The World’s Greatest Collector Car Auctions™ without taking care of valued customers. To show appreciation for the bidders, consignors, vendors, and many others who are instrumental in making the Las Vegas Auction the spectacular event it has become, Barrett-Jackson threw a fabulous opening-night invitation-only gala Wednesday night at the Mandalay Bay Beach. After being greeted by none other than “Elvis Presley” and two cars associated with the King of Rock ‘n Roll—the ’63 Chevrolet Corvette Split Window Coupe (Lot #767.1) made famous in the film “Viva Las Vegas” and the ’67 Cadillac Coupe de Ville often referred to as Elvis and Priscilla’s “Honeymoon Cadillac” (Lot #767)—the more than 1,400 guests headed beachside. Delicious food, live music from the band Soul Survivor, and opening remarks from Barrett-Jackson Chairman and CEO Craig Jackson and President Steve Davis proved to be a fitting kickoff to what promises to be a record-breaking 7th Annual Barrett-Jackson Las Vegas Auction.

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NASCAR LEGEND RICHARD PETTY TO AUCTION RACE CAR FOR CHARITY AT BARRETT-JACKSON

All proceeds benefit Paralyzed Veterans of America 

Seven-time NASCAR Champion and NASCAR Hall of Fame inductee Richard Petty has visited victory lane countless times, but no victory will be as powerful as the one about to happen Thursday at the 7th Annual Barrett-Jackson Las Vegas Auction. “The King” will auction an important part of his racing history, with all proceeds going to Paralyzed Veterans of America.

Crossing the block at about 5 p.m. in the presence of Petty himself will be the iconic Petty Blue and STP Day-Glo red Ford Fusion race car created in 2012 to commemorate the 40th anniversary of the legendary racing collaboration of STP and Richard Petty Motorsports. The famed race car was piloted by NASCAR Sprint Cup driver Aric Almirola in the 2012 STP 400 at Kansas Speedway. It was his first year driving for Richard Petty Motorsports, and Almirola, who is now in the hunt for the 2014 NASCAR Spring Cup Championship, was thrilled to be following in Petty’s footsteps by driving a car sporting both the renowned #43 and the commemorative colors.

The 2012 Ford Fusion boasts a 358 ROUSH Yates engine with a dry sump oil system, 12:1 compression ratio, and over 700 hp and 500 ft/lbs of torque. It comes complete with roller cam valve train and 830cfm Holley carburetor. The STP livery is same classic design driven by during the ’90s. The race car is in track-ready condition with race brakes, transmission, rear gear, seat, safety belts and safety systems.

Just as Barrett-Jackson has a longtime commitment to philanthropy since their first car auction back in 1971, Richard Petty and Richard Petty Motorsports have a long history of supporting Paralyzed Veterans of America through Barrett-Jackson events, raising more than $355,000 for the charity over the years. During the past four years, Paralyzed Veterans of America has raised over $1 million to help continue the important work they do for disabled veterans and their families. Barrett-Jackson is proud to partner with Richard Petty Motorsports and the one-and-only Richard Petty for this worthy cause.

For lot details:
(Richard Petty Motorsports Race Car for Charity — Lot #: 3000)

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