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Press Releases

VELOCITY AND DISCOVERY CHANNEL TO AIR 36 HOURS OF LIVE COVERAGE OF THE BARRETT-JACKSON SCOTTSDALE AUCTION IN JANUARY 2015

–Entire, Famed Ron Pratte Collection and Jeff Gordon’s 1999 No.24 Pepsi Chevrolet Highlight the Scottsdale Auction Block–

The 1954 Pontiac Bonneville Special Motorama concept car, one of only two designed by GM styling icon Harley Earl, is just one of 142 cars in the Ron Pratte Collection crossing the block at the 2015 Barrett-Jackson Scottsdale Auction in January.
The 1954 Pontiac Bonneville Special Motorama concept car, one of only two designed by GM styling icon Harley Earl, is just one of 142 cars in the Ron Pratte Collection crossing the block at the 2015 Barrett-Jackson Scottsdale Auction in January.

(Silver Spring, Md.)Velocity and Discovery Channel announced today 36 hours of live, world premiere coverage of the 44th annual BARRETT-JACKSON SCOTTSDALE AUCTION beginning Tuesday, January 13 from 6-8 PM ET/PT on Discovery Channel and continuing through Sunday, January 18 from 2-7 PM ET on Velocity. The networks’ broadcast of the Scottsdale auction kicks off an agreement to air 100 hours of live coverage of BARRETT-JACKSON, The World’s Greatest Collector Car Auctions™, across Discovery Channel and Velocity in 2015.

“January’s Scottsdale auction is the most buzzed about in Barrett-Jackson’s storied history,” said Robert Scanlon, General Manager, Velocity. “We pride ourselves in delivering world-class automotive content and our broadcast of this auction represents the very best of Velocity. There is no more exciting way to start off 2015 than partnering with Discovery Channel to bring audiences inside BARRETT-JACKSON SCOTTSDALE live as it happens.”

For the first time ever, the BARRETT-JACKSON SCOTTSDALE AUCTION will air live internationally on Discovery Channel and Discovery World in Canada, and on Discovery Channel and Discovery Turbo in Latin America throughout the week. In addition, the Spanish language broadcast will be available to U.S. viewers on Discovery en Español on Saturday, January 17 from 8-10 PM ET.

“We’re excited to take Barrett-Jackson to a purely automotive network again,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “We’re also thrilled to mark another first in our history by going live to all of North America and Latin America, and broadcasting bilingually to bring the world of collector cars to a whole new audience.”

The highlight of the BARRETT-JACKSON SCOTTSDALE AUCTION will be Ron Pratte’s world-renowned collection of 142 cars, trucks and motorcycles, as well as more than 1,500 pieces of automotive memorabilia. The collection includes the only remaining 1966 Shelby Cobra 427 Super Snake and a striking 1954 Pontiac Bonneville Special Motorama concept car, one of only two designed by GM styling icon Harley Earl. The collection’s very rare 1950 GM Futurliner (one of only 12 ever built) will be auctioned off with 100-percent of the proceeds benefiting the Armed Forces Foundation, a 501(c)3 non-profit dedicated to supporting and advocating for active-duty military personnel, National Guardsmen, Reservists, military families and veterans.

Another highlight of the Scottsdale auction block is NASCAR championship driver Jeff Gordon’s fully restored 1999 No. 24 Pepsi Chevrolet Monte Carlo. The historic stock car was rebuilt to “as new” condition by Ray Evernham, and last used by Gordon and his then crew chief Evernham in their final season competing together. Now on display in the Barrett-Jackson Collection Showroom in Scottsdale after its multi-city unveiling, the car is scheduled to cross the block during the Scottsdale auction with proceeds going to benefit The Jeff Gordon Children’s Foundation.

Other highlights of BARRETT-JACKSON SCOTTSDALE include the 1955 Chevy used in the counterculture-era cult classic film “Two-Lane Blacktop” starring James Taylor and The Beach Boys’ Dennis Wilson, and a 1952 Woodill Wildfire, the first complete fiberglass car ever available and the star of three films: “Johnny Dark” with Tony Curtis; “Written on the Wind” with Rock Hudson; and “Knock on Wood” with Danny Kaye. Viewers can also expect an incredible line-up of customs and Hot Rods, including a 1971 De Tomaso Pantera Ringbrothers Custom created in collaboration with Nike, and Jimmy Shine’s 1934 Ford Custom Pickup, considered by many to be a “turning point” Hot Rod of the 20th century.

BARRETT-JACKSON SCOTTSDALE U.S. Broadcast Schedule (All Times ET):

Tuesday, January 13
6:00 – 8:00 PM on Discovery Channel
8:00 – 11:00 PM on Velocity

Wednesday, January 14
6:00 – 11:00 PM on Velocity

Thursday, January 15
6:00 – 11:00 PM on Velocity

Friday, January 16
4:00 PM – Midnight on Velocity

Saturday, January 17
4:00 – 8:00 PM on Discovery Channel
8:00 PM – Midnight on Velocity
8:00 – 10 PM on Discovery en Español

Sunday, January 18
2:00 – 7:00 PM on Velocity

BARRETT-JACKSON SCOTTSDALE is produced for Velocity and Discovery Channel by Discovery Studios. For Velocity, David Lee and Peter Neal are executive producers and Robert Scanlon is general manager.

About Velocity
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men’s cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging; capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 58 million homes. For more information on Velocity, please visit Velocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.

About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 98 million U.S. homes, can be seen in 225 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.

About Discovery Communications, Inc.
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions™, is the leader in collector car auctions and automotive lifestyle events. Barrett-Jackson specializes in providing products and services to classic and collector car owners and automotive enthusiasts around the world. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada; and Reno Tahoe, Nevada. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call 480-421-6694.

CONTACTS:
Andrew Scafetta: 240-662-6063
Andrew_Scafetta@discovery.com – OR –
Laurie Goldberg: 310-975-1631
Laurie_Goldberg@Discovery.com

NASCAR LEGENDS JEFF GORDON AND RAY EVERNHAM RESTORE ICONIC STOCK CAR FOR CHARITY

 

CAR TO BE FEATURED AT BARRETT-JACKSON SCOTTSDALE ON VELOCITY

Jeff Gordon and Ray Evernham’s 1999 No.24 Pepsi Chevrolet to Benefit Jeff Gordon Children’s Foundation

MOORESVILLE, NC - OCTOBER 28, 2014: Ray Evernham with Jeff Gordon's 1999 No. 24 Pepsi Chevrolet Monte Carlo at Ray Evernham Enterprises in Mooresville, NC (2014 pixelcrisp)

Ray Evernham poses with Jeff Gordon’s 1999 No. 24 Pepsi Chevrolet Monte Carlo at Ray Evernham Enterprises in Mooresville, NC.

LAS VEGAS – Nov. 6, 2014 – Velocity, Barrett-Jackson and Jeff Gordon, Inc. announced this morning during VELOCITY LIVE at the Specialty Equipment Market Association (SEMA) Show in Las Vegas that NASCAR racing legends, Jeff Gordon and Ray Evernham will auction off a 1999 No. 24 Pepsi Chevrolet Monte Carlo used in their final season working together during the Barrett-Jackson Scottsdale auction in 2015. The duo reunited to restore the Busch Series car to its former glory to benefit Jeff Gordon Children’s Foundation, and for a special episode of Evernham’s hit series “AmeriCarna” on Velocity. The car is scheduled to cross the block at the Barrett Jackson Scottsdale auction on January 13 on Velocity.

“The heart of ‘AmeriCarna’ is uncovering long lost 4-wheeled treasures that played a large part in a person’s past,” said Evernham. “The No. 24 car has been an unmistakable artifact of my career, and holds a unique spot in NASCAR history. Reviving the car’s championship glory with my long-time friend, Jeff Gordon, has been a labor of love. We’re proud to revisit its history in an all-new episode of ‘AmeriCarna’ in 2015.”

As the host of Velocity’s AmeriCarna series, Ray Evernham traverses the country in pursuit of telling America’s love affair with cars. Unlike any other automotive-focused series, AmeriCarna sheds light on the profound impact automobiles, of every make and model, have played in American culture.

Among the featured cars crossing the block during the Barrett-Jackson Scottsdale auction is Gordon’s 1999 No. 24 Pepsi Chevrolet Monte Carlo, which won the inaugural Busch Series event at Phoenix International Raceway in 1999. Earlier that year, Gordon/Evernham Motorsports (GEM) was founded to compete in that year’s NASCAR Busch Series season. The team’s Pepsi-sponsored cars ran six races with Gordon as driver and Evernham as crew chief. The last of these six came at Phoenix International Raceway, which was the penultimate race for the driver/crew chief duo, bringing an end to an era in NASCAR competition that was dominated by Gordon and Evernham.

A LOOK BACK AT FORD’S PERFORMANCE HERITAGE


The last retail 2014MY Ford Shelby GT500 convertible auction by Ford Motor Company to benefit the Brain Injury Association of America fetched a whopping $500,000 at the inaugural Hot August Nights Auction presented by Barrett-Jackson in Reno, Nevada, in August 2013.

The last retail 2014MY Ford Shelby GT500 convertible auction by Ford Motor Company to benefit the Brain Injury Association of America fetched a whopping $500,000 at the inaugural Hot August Nights Auction presented by Barrett-Jackson in Reno, Nevada, in August 2013.

Barrett-Jackson and Ford have an impressive shared legacy, and both companies certainly know the importance of performance and quality. Collector cars built by Ford Motor Company have long been part of the Barrett-Jackson “scene.” Some of the most noteworthy Ford vehicles to cross the Barrett-Jackson auction block—many raising millions of dollars to benefit worthy charities—have been the famed 1966 Shelby Super Snake Cobra, the last 2014 Ford Shelby GT500 convertible and the first production 2015 Ford Mustang available to the public.

As a primary sponsor of Barrett-Jackson Collector Car Auctions for a decade, Ford has played a prominent role at events nationwide. From Ride ’N Drives to exciting lap experiences, attendees have enjoyed unforgettable moments in Ford-built vehicles. And it’s no wonder. As this video illustrates, Ford has a legendary performance heritage that spans almost every racing series around the world. Lessons learned on the race track help influence Ford’s lineup of performance vehicles for consumers.

“THE SOUND OF SPEED” MARKS ANOTHER FIRST FOR BARRETT-JACKSON

SOS logoThe worlds of racing, cars and music are about to collide in a groundbreaking event. Barrett-Jackson, Phoenix International Raceway and The Phoenix Symphony have teamed up to celebrate the 50th Anniversary of PIR by presenting a first-of-its-kind world premiere concert and “Pit Road” street festival in Phoenix on November 6.

Barrett-Jackson is the driving force behind the “Pit Road” street festival, which will kick off the spectacular event. Taking place along 3rd Street in downtown Phoenix, the “Pit Road” experience, with an entry fee of just $10, will feature 30 rare cars from the Barrett-Jackson collection, including a 1965 Shelby Cobra CSX 6000 Series 427 S/C component vehicle and a 2008 Bugatti Veyron. Also on display will be the Toyota Avalon pace car that serves as PIR’s unofficial mascot. This is the same car that can be seen at events across the Valley and on the racetrack every day during the semifinal weekend of the 2014 NASCAR season, November 6 through 9 at PIR.

The highlight of the evening, however, will undoubtedly be “The Sound of Speed” concert at Symphony Hall, conducted by Larry Blank. This multimedia performance featuring hits related to the road will also include appearances by NASCAR Hall of Famer Rusty Wallace as a guest conductor and the night’s Master of Ceremonies, “The Dukes of Hazzard” star Tom Wopat. Tickets to the performance portion of the evening range from $30 to $99 and include complimentary access to Barrett-Jackson’s “Pit Road” prior to the concert.

If you want to have a really unforgettable experience, consider the VIP Event, where attendees will enjoy a pre-concert red-carpet party, which provides a chance to mingle with NASCAR personalities and local celebrities while dining and sipping specialty cocktails, as well as bidding on exclusive auction items specifically selected to impress at this one-of-a-kind event.

As this unique happening occurs on Veterans Day weekend, Barrett-Jackson, PIR and The Phoenix Symphony will pay tribute to our veterans for their service and sacrifice with a color guard and musical tribute during the concert. In addition, special ticket partnerships with Central Arizona Veterans groups ensure that honored veterans will be able to experience this special event.

For more information on the event, tickets or sponsorships, visit soundofspeed.org or call The Phoenix Symphony Box Office at 602-495-1999.

BARRETT-JACKSON AUCTION COMPANY, LLC, ANNOUNCES LAUNCH OF NEW COLLECTION SHOWROOM

The Barrett-Jackson Collection Showroom is the ideal place to buy or sell a collector car year-round. The Barrett-Jackson Collection Showroom is the ideal place to buy or sell a collector car year-round.

SCOTTSDALE, ARIZ. (October 15, 2014) – For more than four decades, Barrett-Jackson has dominated the auction world. Now it’s time to expand to “Main Street USA.” Barrett-Jackson, The World’s Greatest Collector Car Auctions™, announced today they will officially launch the Barrett-Jackson Collection Showroom with an open house on November 14-15 from 9 a.m. to 5 p.m.

The facility, located in Old Town Scottsdale, will bring the Barrett-Jackson experience to the community beyond the four auctions held across the country each year. The showroom will feature a rotating selection of premium vehicles which embody the Barrett-Jackson brand, which has been built on integrity and experience. Prior to the opening of the Barrett-Jackson Collection Showroom, vehicles of this caliber could only be found at Barrett-Jackson auctions. But now, the high-quality cars can be purchased at the Showroom throughout the year. 

“The Collection Showroom is designed to be a year-round destination for discerning automotive enthusiasts,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Whether you want to buy or sell a vehicle, get expert advice, purchase licensed products, or have your collector car serviced, this will be the place to go.”

Also for sale at the unique showroom will be well-established Barrett-Jackson products like Barrett-Jackson Endorsed Insurance, the restoration product line and branded merchandise. An exciting element of the 22,500-square-foot facility is the Barrett-Jackson service department. Nobody knows collector cars like the Barrett-Jackson team, and the service department will offer repair, maintenance and light reconditioning of collector cars

“Expanding into this market is a great way to promote our collection, and it also provides our fans with more exposure to Barrett-Jackson,” said Steve Davis, president of Barrett-Jackson. “We cannot wait to watch this grow and encourage the passion we all share for the collector car hobby.”

For more information about Barrett-Jackson and the showroom, visit www.barrett-jackson.com, or contact Showroom Division Manager Muffy Bennett at 480-306-8210 or ASE-certified Service Department Manager Jeff Catlin at 480-306-8211.

The Barrett-Jackson Showroom
3020 N. Scottsdale Road
Scottsdale, AZ 85251
Email: showroom@barrett-jackson.com

BARRETT-JACKSON BREAKS RECORDS FOR CARS AND CELEBRITIES WITH OVER $33.3M IN SALES AT ELECTRIC LAS VEGAS EVENT

BJLV_3004

  • More than $33M in sales with the largest number of consigned vehicles during the three-day auction at the Mandalay Bay Event Center in Las Vegas
  • Barrett-Jackson Las Vegas helps raise more than $1,642,500 to benefit local, national charities
  • TV coverage of future auctions to be broadcast in live, high-definition on Discovery’s Velocity channel

LAS VEGAS, Nev. – Sept. 28, 2014 Barrett-Jackson, “The World’s Greatest Collector Car Auctions TM once again rocked Las Vegas with another record-setting auction at the Mandalay Bay Event Center from Sept. 25-26, 2014. During the three-day event, Barrett-Jackson hosted the largest number of consigned vehicles in the auction’s Las Vegas history with more than 700 vehicles and more than 339 collectible automobilia pieces crossing the block for more than $33,300,000 in sales (unaudited).

 

“Our Las Vegas auction continues to grow in popularity as a world-class destination experience, offering a truly electric atmosphere only found in the Entertainment Capital of the World,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “With the largest docket in our Las Vegas auction’s history, the collection of vehicles crossing the block was truly amazing. From a 2013 Aventador Lamborghini to a ’28 Model A Ford and the first Dodge Hellcat, there was something for everyone on this year’s docket. And virtually all of our vehicles were sold at No Reserve, indicating the true market value of the collector car hobby.”

 

The record setting docket attracted huge crowds, including celebrities such as Wayne Newton, Penn Jillette (Penn & Teller), Corey Harrison and Austin “ChumLee” Russel of Pawn Stars, Richard Petty and Linda Vaughn. From muscle cars and historic hot rods to the latest exotic collectible vehicles, the lineup created a spirited, electric atmosphere.

 

The top 10 cars sold in Las Vegas include (price with commission):

  • 2013 Lamborghini Aventador – $440,000 (Lot #454)
  • 1971 Plymouth HEMI ‘Cuda – $385,000 (Lot #799)
  • 2006 Ford GT – $291,500 (Lot#764)
  • 1966 Ford Shelby GT350 – $220,000 (Lot #776)
  • 2013 Lamborghini Gallardo – $220,000 (Lot #728)
  • 1936 Packard Eight Phaeton – $176,000 (Lot #780)
  • 2011 Bentley GTC Supersports – $176,000 (Lot #791)
  • 1969 Chevrolet COPO Camaro – $172,700 (Lot #769)
  • 1957 Mercedes-Benz 190SL roadster – $165,000 (Lot #777)
  • 1968 Ford Shelby GT500 Fastback – $165,000 (Lot #788)

 

Five cars crossed the Las Vegas auction to raise $1,642,500 to benefit local and national charities. On Saturday, Dodge executives including CEO Tim Kuniskis took center stage to showcase the 2015 Dodge Challenger SRT Hellcat (Lot #3004) benefitting the Opportunity Village of Las Vegas. The fastest production muscle car hammered in at $825,000, which will be equally matched by long-time Barrett-Jackson friend, the Engelstad Family Foundation. With their generous donation, the Hellcat raised more money for charity than any other car in Barrett-Jackson history.

 

 

“Barrett Jackson is very proud of our charitable efforts,” said Steve Davis, president of Barrett-Jackson. “It was an historic moment on our auction block to see a car from General Motors, Ford, and Dodge sell for charity. I am proud that Barrett-Jackson has created a platform to help so many wonderful charitable organizations across the country through the generous support of the collector car community.”

 

Other charity cars included:

  • 2015 Dodge Challenger SRT Hellcat VIN 700001 (Lot# 3004) benefitting  Opportunity Village Foundation – $825,000
  • 2015 Corvette Stingray VIN 001 (Lot #3001) benefitting the CARE House of Oakland County – $400,000
  • 2015 50 Years Limited Edition Ford Mustang (Lot #3003) benefitting Get Your Heart Racing – $170,000
  • 2014 Z/28 Camaro VIN 003 (Lot #3002) benefitting the YMCA of Southern Nevada – $147,500
  • 2012 Ford Fusion Race Car (Lot #3000) benefitting the Paralyzed Veterans of America – $100,000

 

The 2014 Barrett-Jackson Las Vegas auction also ends the company’s 18 year relationship with the FOX family of networks and National Geographic. Debuting at the 2015 Scottsdale auction, Barrett-Jackson will begin an exciting new relationship with Velocity and Discovery Channel. Throughout the year, Velocity and Discovery Channel will broadcast more than 100 hours of coverage in Scottsdale, West Palm Beach, Reno and Las Vegas.  The full schedule is located at barrett-jackson.com; fans can contact their local cable or satellite provider to ensure access to programming.

 

“FOX has been a wonderful partner for Barrett-Jackson over the years,” said Jackson. “They’ve helped us bring the thrill of the Barrett-Jackson experience to their audiences. Our new partnership with Velocity will return Barrett-Jackson to a dedicated auto enthusiast network. With expanded distribution to Discovery Network’s more than 1.6 billion global subscribers, we’ll have the largest audience for a collector car auction in history.”

 

Over the last seven years, the Las Vegas auction has evolved into one of the top auctions in the country. As the end of the official auction season, Barrett-Jackson will prepare for the Scottsdale event on Jan. 10-18, 2015.

BJLV764-LEAD

About The Barrett-Jackson Auction Company

Established in 1971 and headquartered in Scottsdale, Ariz., Barrett-Jackson specializes in providing products and services to classic and collector car owners, astute collectors and automotive enthusiasts around the world. The company produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Ariz., Palm Beach, Fla., Las Vegas, Nev. and Reno Tahoe, Nev. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit http://www.barrett-jackson.com or call (480) 421-6694.

 

For high resolution photos please contact Aaron Cook at ACook@TPRM.com   

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Barrett-Jackson Corporate Communications

Megan Jones

Barrett-Jackson Marketing Manager

(480) 421-6694

MJones@Barrett-Jackson.com

 

Automotive Media Contact

Aaron Cook

TimePiece PR & Marketing on behalf of Barrett-Jackson

(214) 520-3430

ACook@TPRM.com

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