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  • More than 100 cars from the Ron Pratte Collection sold on Tuesday for more than $13 million, including a 1940 Ford Boyd Coddington Pickup (Lot #2010) that sold for $374,000
  • More than 1,600 pieces of automobilia from the Pratte Collection were sold for more than $4.9 million, including the top seller, a 1930s Harley-Davidson neon porcelain sign for $86,250
  • Additional cars from the Ron Pratte Collection, including the 1966 Shelby Cobra 427 Super Snake and the Pontiac Bonneville Special Motorama Concept Car, will cross the block on Saturday, Jan. 17

BJAZ_2010Top seller from Tuesday’s sale of vehicles from the Ron Pratte Collection was this 1940 Ford Boyd Coddington Pickup
(Lot #2010), which sold for $374,000.

SCOTTSDALE, Ariz. – Jan. 13, 2015 – Barrett-Jackson, The World’s Greatest Collector Car Auctions™, announced today that sales during Tuesday’s Ron Pratte Collection auction soared, reaching more than $13 million, which included 110 vehicles and more than 1,600 pieces of automobilia pieces. Top vehicle sales included the 1940 Ford Boyd Coddington Pickup (Lot #2010), which sold for $374,000, and the 1969 Chevrolet Camaro COPO Coupe (Lot #2015) that sold for $330,000. Additional cars from the Collection, including the 1966 Shelby Cobra 427 Super Snake, will cross the block on Saturday.

“The Ron Pratte Collection is known as one of the broadest and most eclectic collections in the world,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Our debut broadcast on Discovery, featuring Tuesday’s Pratte Collection, brought astounding numbers. The hammer prices of both the Pratte automobilia and vehicles underscore the vibrancy of today’s collector car market.”

Tuesday’s top selling vehicles and crowd favorites from the Ron Pratte Collection included:

  • 1940 Ford Boyd Coddington Pickup (Lot #2010) for $374,000
  • 1969 Chevrolet Camaro COPO Coupe (Lot #2015) for $330,000
  • 1969 Chevrolet Chevelle Yenko 427 (Lot #2016) for $275,000
  • Beverly Hillbillies Custom Truck (Lot #2005) for $275,000
  • 1932 Ford Custom Show Roadster (Lot #2038) for $269,50

Automobilia pieces from the Collection were also in high demand during Tuesday’s auction. Those that hammered in at the highest prices included a 1930’s Harley-Davidson neon porcelain sign (Lot #8997) for $86,250, a 1950’s Humble Esso Aviation Products neon porcelain sign (Lot #8991) for $80,500 and a Beacon Security Gasoline porcelain sign (Lot #8931) for $47,150.

“Ron’s love for cars began when he owned a gas station many years ago and owning a collection of this magnitude was a lifelong dream come true,” added Steve Davis, president of Barrett-Jackson. “Mr. Pratte had the majority of his collection completely restored, making these cars the finest example of their marque and model. With the sale of his collection, Ron is giving the next generation of collectors the chance to own some truly amazing automobile history.”

Some of the most anticipated cars from the Ron Pratte Collection, including the Shelby Cobra 427 Super Snake, the Pontiac Bonneville Special Motorama Concept Car and the Howard Hughes Buick Roadmaster, will cross the block on Saturday, Jan. 17.

Barrett-Jackson is now accepting consignments for West Palm Beach, April 17-19, 2015. http://www.Barrett-Jackson.com/Consignment/Home/OpenRequest

For more information on becoming a bidder, follow the link to http://www.barrett-jackson.com/Bidder/Home.

About The Barrett-Jackson Auction Company
Established in 1971 and headquartered in Scottsdale, Arizona, Barrett-Jackson, The World’s Greatest Collector Car Auctions™, is the leader in collector car auctions and automotive lifestyle events. The company produces auctions in Scottsdale, Arizona; Palm Beach, Florida; Las Vegas, Nevada; and Reno-Tahoe, Nevada. With broadcast partners Velocity and Discovery Channel, Barrett-Jackson will feature 100 hours of live television coverage in 2015, including broadcasts in over 100 countries internationally. Barrett-Jackson also endorses a one-of-a-kind collector car insurance for collector vehicles and other valued belongings. For more information about Barrett-Jackson, visit http://www.Barrett-Jackson.com, or call 480-421-6694.


Media Contact:

Corporate Communications
Rodney Scearce
Barrett-Jackson Senior Media Relations Supervisor

Automotive Media
Aaron Cook
TimePiece PR & Marketing on behalf of Barrett-Jackson


Some 32,000 people poured into Barrett-Jackson Scottsdale today, anxious to witness the first cars of the highly anticipated Ron Pratte Collection cross the block.


The morning was busy with the auction of about 190 prime pieces of Ron Pratte Automobilia, which in itself is setting records. Big seller of the day was a 1930s Harley-Davidson Bar and Shield double-sided neon porcelain dealership sign that sold for an incredible $86,250, with a close second coming from a 1950s Humble Esso Aviation Products restored single-sided porcelain airport hangar sign, which brought in an impressive $80,500. Another popular item, a 1950s Mobil Oil Pegasus coin-operated children’s ride, fetched $40,250.

DSC_1713Craig Jackson, chairman and CEO of Barrett-Jackson, greets Ron Pratte
minutes before the auction of his Collection.

As the time grew near for the Pratte Collection to begin and the Discovery/Velocity cameras to start rolling, debuting a new television partnership between Barrett-Jackson and the network, the excitement in the auction arena was palpable. With Pratte looking on with interest from the front row of bidders, the vehicles he had so carefully assembled over the years began to motor across the block.

Big highlights early on were three cars straight out of Hollywood and great favorites of the crowd. The 1955 Pontiac Star Chief convertible from the iconic TV show “I Love Lucy” sold for $220,000, the Beverly Hillbillies Custom Truck went for $275,000, and the striking red 1958 Plymouth Fury that starred in the movie “Christine” fetched $198,000.

2006Lot #2006 – 1956 Plymouth Fury “Christine” – $198,000

2004Lot #2004 – 1955 Pontiac Star Chief Convertible “I Love Lucy” – $220,000

Another big moment came today when racing legend Arie Luyendyk drove his former 1991 Lola Racecar onto the block and watched as it sold for $123,200. This marked the second time Luyendyk drove his car across the block; the first was back in 2005, when Ron Pratte was the winning bidder.


All told, 188 cars crossed the block today—110 of them belonging to the Pratte Collection—bringing in an incredible $16.2 million. Here were the top five sellers of the day:

1lot2010Lot #2010 – 1940 Ford Boyd Coddington Pickup – $374,000

2lot2015Lot #2015 – 1969 Chevrolet Camaro COPO 427 – $330,000

4lot2005Lot #2005 – Beverly Hillbillies Custom Truck – $275,000

3lot2016Lot #2016 – 1969 Chevrolet Chevelle Yenko 427 – $275,000

5lot2038Lot #2038 – 1932 Ford Custom Show Roadster – $269,500

In a perfect ending to a perfect auction day, husband-and-wife country music stars Thompson Square took to the stage in the Equidome as part of the Barrett-Jackson Country Music Concert Series.

concernttuesdayCountry music stars Thompson Square performed on the Barrett-Jackson stage Tuesday night.



Many people who visit Barrett-Jackson Scottsdale or watch it on live television are familiar with the activity in the main auction arena and massive marquees full of incredible cars. Outside the main arena there are even more surprises. Follow the sounds of thunderous V8s and squealing tires to one of many features that separates Barrett-Jackson from any other auction: the Ride ’N Drives and Thrill Rides. This year, for the first time ever, all Big Three automakers—Ford, General Motors and Chrysler—have come to Barrett-Jackson to collectively create quite a memorable experience.

ridendrive3Vying for the most attention in the Ford area are the 2014 Mustang, the 2015 Mustang and the fully loaded Ford F-150 Platinum. The Mustang has been growing strong for some 50 years now and just seems to keep getting better, with the 2015 model boasting an all-new 2.3-liter EcoBoost that brings state-of-the-art technology to the car. A reworked automatic transmission on the new model features steering wheel-mounted shift paddles for drivers who want the choice between convenience and control. The sleek F-150 Platinum may indeed be a pickup, but feels and drives more like a luxury sedan, with a spacious leather interior, heated/cooled seats, fold-down running boards and more.

Over in the General Motors area, slip into the passenger seat of a sleek new Corvette C7 and let a professional driver from the Bondurant School of High Performance Driving do the work. You’ll be taken on a breathtaking spin through a maze of cones that will make you realize why this is such a sought-after car. This seventh-generation Corvette is pretty special, not only for its all-new LT1 6.2-liter small block V8 engine that develops 455 horsepower and 460 ft/lbs of torque, but also because it is the first to bear the Corvette Stingray name since the 1976 third-generation version. Best thing about this ride? Your whole experience is captured on a GoPro, and as you leave, you can stop at the onsite computers and share the resulting video via email or social media. Check out our intern’s wild ride in the rain this morning:


ridendrive2Head on down to the Dodge area for two separate experiences that feature the hottest Dodge cars on the market today. Not to be missed is a heart-pounding ride with a professional driver in the TA 2.0 model of the new fifth-generation Dodge Viper. This amazing car, with a V10 engine kicking out 645 horsepower and 600 ft/lbs of torque, is completely hand-built, hand-assembled and hand-painted in Detroit—no robots involved. Only about 1,000 of these exclusive cars are made each year. Just next to the Viper course is a mini “drag strip,” where you can blast off down the straightaway in a Dodge Challenger SRT Hellcat. With a 6.2-liter supercharged HEMI V8, this beast makes 707 horsepower and 650 ft/lbs of torque—the most power of any factory-built muscle car out there. It’s an experience you’ll not soon forget.

The Ford/GM Ride N Drives and Dodge Thrill Rides are open every day from 9 a.m. to 6 p.m. during the auction, rain or shine, through January 18.




AZ15_Automobilia_TR_1871_0293Monday morning at Barrett-Jackson saw another 300-plus remarkable automobilia items from the Ron Pratte Collection go up for auction. Today’s big sale was a rare 1930s Sinclair Aircraft Gasoline double-sided porcelain service station sign with a Spirit of St. Louis-style airplane graphic, which fetched a whopping $40,250. A spectacular 1950s Ford A-1 Used Cars and Trucks restored double-sided neon dealership sign took top dollar in the neon category, going for $34,500, while the top-selling pedal car of the day was a stunning 1935 Chrysler Imperial Air Flow by Steelcraft, which went for $13,800.

As the day progressed, more and more people poured into the auction arena in anticipation of the beginning of the collector car auction. Shortly after 3 p.m., the dapper-looking auctioneers lined up on stage for their introductions, Amy Assister sang the National Anthem as members of the military stood at attention under the giant American flag, and then the vehicles began to roll across the block. A total of 94 cars were sold on the first day for just over $1.5 million—a great warm-up for Tuesday, when more than 100 cars from the unrivalled Ron Pratte Collection will cross the block!

Here are today’s top-selling vehicles:

Lot #98 – 1933 Chevrolet Master Custom 2 Door Sedan – $61,600


Lot #64 – 1964 Ford Galaxie 500 XL Custom – $41,800


Lot #66 – 1966 Dodge Coronet 500 – $38,500


Lot #47 – 1977 Chevrolet C-10 Pickup – $35,200


Lot #96 – 1996 Chevrolet Corvette Convertible – $34,100



Ford_1004As the sun rose on Day Two of the 44th Annual Barrett-Jackson Scottsdale, fans began to flood into the event, captivated by the fantastic exhibits put on by the 56 sponsors and 242 vendors—not to mention the more than 1,600 vehicles on display.

Lines formed early at the exciting Ride N Drive/Thrill Rides put on by the Big Three: Ford, GM and Dodge. A stroll through the sponsor pavilion alone is mind-blowing for many, with displays featuring the latest in automotive technology.

In the auction arena, the focus was on the second round of the Ron Pratte Collection automobilia, where nearly 400 items crossed the block. “It was another strong day,” said Rory Brinkman, Automobilia Director for Barrett-Jackson. “Prices were heating up, especially when it came to neon signs.” Indeed. Those striking neons regularly hit impressive numbers, but the star of the day was a 1930s-40s GMC Trucks double-sided porcelain neon dealership sign, which went for $27,025. In the other two hot automobilia categories, an exceptional 1934 restored American National Lincoln pedal car took pride of place, fetching an admirable $13,800, while a 1940s Westland Buffalo Gasoline single-sided die-cut porcelain buffalo service station sign sold for $11,500.


The eventful day came to a much-anticipated end as bidders, consigners, sponsors and invited guests were treated to a spectacular Gala. In nothing short of a miraculous feat, the auction arena was transformed within a matter of hours into a luxurious party venue featuring 16 tasting stations showcasing some of the Valley’s top restaurants. A unique “Lips & Eyes” station catered to ladies wanting to give their makeup a special evening allure, and the California-based band “The Zippers” brought their distinctive percussion section and thematic dancers to the party—a big hit with the crowd. The entire evening was a perfect lead-in to what promises to be an unforgettable week ahead.




_MG_2605_1022 copy



Barrett-Jackson Chairman and CEO Craig Jackson addresses the crowd at the Gala as Steve Davis, president, looks on.

Barrett-Jackson Chairman and CEO Craig Jackson and Barrett-Jackson President Steve Davis address the crowd at the Gala.



On January 17, 2015, just a few days after what would have been Carroll Shelby’s 92nd birthday, lightning will strike the same place twice. Carroll Shelby’s personal Cobra 427 Super Snake will once again cross the Barrett-Jackson auction block with millions of people watching in person and on live television. Arguably the quickest, most valuable Shelby 427 Cobra roadster in existence, CSX3015 is defined by its extraordinary combination of ownership history, specification, performance and one-of-a-kind exclusivity.


The legendary Super Snake last changed hands at the 2007 Barrett-Jackson sale in Scottsdale and has been in the care of collector Ron Pratte. Shelby and Pratte became friends through their mutual infatuation with American ingenuity and all things automotive. Carroll Shelby, still alive at the time of the sale, spoke clearly about the car’s rarity and performance. “This is the only one like it. I’ve been clocked doing 190 mph in this car.”


With the car up for sale, a new owner will soon sit in the same bucket seat as Carroll Shelby and mash the same gas pedal that brought a smile to the legend’s face. Carroll Shelby claimed his 800 horsepower Super Snake would run from 0-60 in around 3.2 seconds. Nearly a half-century later, only a handful of modern supercars can achieve that short acceleration time. Even more astounding, modern cars employ traction control, fuel injection and other electronic aids to achieve the same goal.


Carroll Shelby loved to ask, “What if…” and he insisted on pushing the design envelope. The Super Snake, therefore, is so much more than just metal and rubber. It’s a fire-breathing example of Carroll Shelby’s ability to package extreme performance into real world, functional performance cars. This car, a twin-supercharged 427 cubic inch 190 mph roadster with bulging bodywork, is Carroll Shelby’s ultimate proof of concept.

Shelby_Jackson_Davis4In the stratospheres of the collector car world, rarity is paramount. While there was a second Super Snake, it was destroyed in 1969 when Tony Maxey, its ill-fated owner, lost control and drove off a cliff. The entire car, including the body and frame, were destroyed. As such, Carroll Shelby’s personal car, CSX3015, is truly the one and only Cobra Super Snake in existence.

Though the Cobra Super Snake is considered a street legal “S/C” car, CSX3015 was originally built to full competition specs for PR use in Europe. As such it is quite different from its standard, semi-competition brethren. Underneath the skin, competition Cobras feature reinforced frames and increased track width as well as oversized fuel tanks and heavy-duty Girling brakes. Voluptuous flares cover the massive knock-off wheels and Goodyear tires. Further exterior mods include front and rear jacking points, a roll bar, oil coolers, and un-baffled side pipes.

1965_Shelby_Super_Snake_Side5Upon its return from Europe, Shelby American modified CSX3015 just enough to make it street legal. The most obvious addition is its windshield. Imagine being Carroll Shelby at that point in time. He must have proclaimed that he wanted to keep CSX3015 for himself. Likewise, there was “shop talk” about adding two Paxton superchargers to a 427. That notion must have raised some eyebrows—even amongst the seasoned Shelby American staff. Was the idea sheer madness or genius? What modifications would be required to mount the two superchargers?

Fabrication would be required for brackets and belt drives. The dual four-barrel intake manifold, Holley carburetors and Paxton air inlets added significant height to the engine package. Hood clearance was addressed by way of a custom fabricated, oversized hood scoop. Lastly, the Shelby American team would need to consider harnessing all of that power. Clutch technology at the time was limited. If an 800 horsepower-capable clutch assembly existed, it would likely not be suitable for street driving. Reliability would be a concern. The decision was made to adapt an automatic transmission and torque converter. Though some scoff at the thought of an automatic in a Cobra, the drivetrain choice contributes greatly to the Super Snake’s astonishingly low 0-60 second acceleration times. Additional gauges were added to the dash to keep tabs on the monster lurking under the hood.

66_Shelby_Super_Snake_Gills6To the outside world, it’s the baddest Cobra roadster of all time. To Carroll Shelby it was just his car. Stomping on the throttle at will, Shelby used the Super Snake to blow off steam. He drove the super Snake in a Nevada open road race called the Turismos Visitadores with his buddies. It was during that event that the Super Snake was radar-clocked in excess of 190 mph, with the captain of the Nevada Highway Patrol riding in the passenger seat. In 1970, Carroll Shelby sold the Super Snake to Jimmy Webb, a celebrity songwriter, who drove and maintained the car for 25 years. A select few enthusiasts have had the Super Snake in their care since 1995. Of course, it has been a star attraction of the Ron Pratte Collection since 2007.

Lightning will indeed strike the same place twice. Come to Scottsdale and spend some time studying the Super Snake’s lines and features. Wherever you look, this baby is special. Ron Pratte has preserved and detailed the car to a very high standard. If the stars are aligned, seize the opportunity to purchase the one and only Super Snake — a fully documented 190 mph Cobra roadster owned and driven by the legend himself, Carroll Shelby.



For more information on Lot #2509, Carroll Shelby’s 1966 Cobra 427 Super Snake, click here.

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