Press Releases

SNAKEBIT AT SEMA: GENE SIMMONS, SHANNON TWEED UNVEIL CUSTOM 1956 FORD F-100, TO BE AUCTIONED FOR CHARITY IN 2014

NOV 5, 2013 | LAS VEGAS

  • KISS bassist Gene Simmons and his wife, actress Shannon Tweed, unveil custom 1956 Ford F-100 pickup
  • Custom 1956 Ford F-100, aptly named Snakebit, features styling cues that pay homage to classic Shelby Mustangs; power is supplied by Ford’s supercharged 5.4-liter V8 engine
  • Snakebit will be auctioned next year by Barrett-Jackson, with proceeds going to help fund a children’s hospital in Tweed’s hometown in Canada

SEMA 2013, GENE SIMMONS, SHANNON TWEED, FORD F-100

Snakebit, a custom 1956 Ford F-100 with styling cues that salute the great Shelby Mustangs, was unveiled today by KISS bassist Gene Simmons and his wife, actress Shannon Tweed, as part of Ford Motor Company’s display at the Specialty Equipment Market Association show at Las Vegas Convention Center.

Snakebit is part of a fundraising effort to build a children’s hospital in Tweed’s hometown of Saskatoon, in the province of Saskatchewan, one of only two Canadian provinces without a dedicated children’s hospital.

The project was originally conceived by Tom Foster, president of Saskatoon-based customizer Industrial Machine & Manufacturing, as a team-building exercise that could help raise funds for a new children’s hospital.

Called Wheels of Dreams, the project to design and build the custom truck was funded by the Ford dealer association in Saskatchewan. It will be auctioned off in 2014 by Barrett-Jackson.

The winning bidder will get one serious truck. Under the sectioned dual-skinned hood of the 1956 F-100 is a Ford Racing supercharged 5.4-liter V8 breathing through a high-performance exhaust system. A six-speed manual gearbox feeds the estimated 550 horsepower to the 20-inch rear wheels.

The wheelbase has been stretched five inches, while the box has been widened and dressed with a billet machined floor to mimic wood. It is topped with a custom tonneau cover. The headlights and sequential taillights are custom-built, while 18-inch front and the 20-inch rear wheels are also inspired by Shelby Mustangs.

The interior of this metallic gray beauty features handmade panels and two-tone leather. The knobs on the leather-wrapped dash are custom, as are the armrests. The leather bench seat, carefully contoured to match the look of a Shelby Mustang interior, is from Glide Engineering.

“The Wheels of Dreams project symbolizes how people can come together to meet the needs of our children and families by raising much needed funds for the new Children’s Hospital of Saskatchewan,” said Brynn Boback-Lane, president and CEO of the Children’s Hospital Foundation of Saskatchewan. “Just like the hospital, this concept car project started as an idea and a desire to do something better for our community.

“What began as a grassroots idea, the volunteers and supporters of Wheels of Dreams have turned into a major international fundraiser opportunity that will ultimately benefit our foundation and the children of Saskatchewan who require the services and care of a hospital,” added Boback-Lane.

ABOUT FORD MOTOR COMPANY

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visitcorporate.ford.com.