INDIO – March 11, 2011 – Swisstrax Corporation, manufacturer and international distributor of multi-use interlocking modular flooring, has created an advertising opportunity for vendors and sponsors of the Barrett-Jackson collector car auctions.
Swisstrax’s flooring was notably featured at the most recent Scottsdale auction in January this year in a Roadway design that spanned through the entire vendor tent from the main entrance to the auction floor. Over one-quarter mile of the interlocking, modular floor tiles were the pathway for attendees. Additionally, 40,000+ square feet of Swisstrax event flooring was in use by Barrett-Jackson for various areas and a number of vendors and sponsors installed the modular flooring for their booths. Within the expansive Roadway display floor were logoed floor tiles rented by vendors – giving them a unique opportunity to advertise their product or service throughout the week long auction. As well as their logo, companies were able to add in additional text such as their own location at the event, directing attendees to their booth.
Barrett-Jackson rented the roadway floor for the event and offered the Logotile rental to their vendors and sponsors. They will continue this roadway rental and Logotile advertising offer for the upcoming auction in Palm Beach and possibly the Las Vegas and Orange County auctions as well. The Logotiles are placed in locations that best fit the advertisers.
ABOUT SWISSTRAX CORPORATION Swisstrax, Inc. offers a practical and modern alternative to standard concrete and epoxy garage flooring. Randy Nelson, President, directed the development of this revolutionary garage flooring product line in Switzerland over 19 years ago. Randy brought the product back to the USA four years ago and has centrally based his garage flooring manufacturing and distribution center in California since.
Since manufacturing began in the United States, Swisstrax has been chosen by MINI Cooper dealerships nationwide as their car display flooring of choice and is the official event flooring supplier to the Barrett Jackson Car Auctions. Swisstrax also supplies their modular, interlocking flooring to AVIS, The SPEED Channel, Carroll Shelby Official Licensed Merchandise, US Armed Forces, Ferrari, Grand Am, American Le Mans, Ford Motor Company and Ford Racing and most recently Snap-On. These are just some of the clients to take advantage of the distinctive look of the Swisstrax modular flooring line.
ABOUT THE BARRETT-JACKSON AUCTION COMPANY
Celebrating its 40th anniversary in 2011, Barrett-Jackson Auction Company specializes in providing products and services to collector car owners, astute collectors and automotive enthusiasts worldwide. Named one of the top 100 “World’s Most Ethical Companies” by Ethisphere Magazine in 2010, Barrett-Jackson produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Orange County, Calif. and Las Vegas. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. Established in 1971, Barrett-Jackson is headquartered in Scottsdale, Ariz. For more information about Barrett-Jackson, visit www.barrett-jackson.com or call (480) 421-6694.